Pental

OVERALL
Owned	AUS
Rating

Cleaning products manufacturer

Manufacturing facility is located in Shepparton, Melbourne, Australia. Bought White King brand from Sara Lee in Dec 2010.

Company Ownership

Pental Products Pty Ltd	AUS		website	email
Symex Holdings Ltd       owns 100% of Pental Products Pty Ltd	AUS		website	email
Oil and Fat Manufacturing

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Company Assessment

PRAISE	CRITICISM	INFORMATION
Pental Products Pty Ltd
		Palm oil policy Some of this company's soaps contain palm oil, while others do not. On their website Pental claims to only use suppliers that are part of the Roundtable on Sustainable Palm Oil (RSPO). They also participate in the GreenPalm trading program and sponsor the Melbourne Zoos 'Don't Palm Us Off' campaign. However the RSPO has been criticised by many groups including Friends of the Earth as a way to make the palm oil industry look 'responsible' or 'sustainable' without actually reducing deforestation. [Source]
Symex Holdings Ltd
		Breaching advertising codes This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a print ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified. [Source]

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Company Details

Contact Details

Products / Brands

Aim Toothpaste Close Up Toothpaste Country Life  Soap Country Life Bodywash/Shower Gel Huggie Fabric Softener Jiffy BBQ Needs Little Lucifer BBQ Needs Lux Laundry Detergent Martha Gardener Wool Wash Natural Selections Soap Softly Wool Wash Sorbolene Soap

Sunlight Dishwashing Detergent Sunlight Soap Sunlight  Laundry Detergent Sureguard Pest Control Velvet Laundry Detergent Velvet  Soap White King Multi-Purpose Cleaners White King Prewash & Soaker White King Toilet Cleaners White King Laundry Detergent White King Bathroom Cleaners

Related News

White King returns to Australian ownership
26th Dec 2010 — (FOREIGN >> AUST) Sara Lee, who has been selling off its non-food divisions, sold Australian brand White King to Pental Products in Dec 2010.   [source]

Unilever sells Aim, Close-Up and Huggie to Pental Products
11th Aug 2004 — (FOREIGN >> AUST) Symex announced that Pental Products, which it wholly owns, had acquired the rights to toothpaste brands Aim and Close-Up, as well as fabric softener Huggie, from Unilever for an undisclosed amount.   [source]