Youth fashion retailer
Founded in the UK in 1985. Today their flagship brand, Superdry, is sold in over 70 countries across Europe, Asia, Australia and the Americas.
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and voluntary organisations. They work in partnership to improve the lives of workers across the globe who make or grow consumer goods - everything from tea to T-shirts, from flowers to footballs.
[Source 2016][More on Workers Rights]
This website by German NGO Earth Link rates companies on their corporate policies against child labour, production monitoring and accusations of child labour. This company received at least one green mark, and no red marks, indicating good performance in one or more of these areas.
[Source 2013][More on Human Rights]
This 2011 report by the Clean Clothes Campaign grades companies on their efforts to ensure workers in its supply chain receive a living wage. It states ''This company did not respond to a request for information, and makes no information available on its website. It is therefore assumed that Supergroup has no ethical trading policies. It has, however, recently joined the Ethical Trading Initiative, so it is hoped this company will adopt a better stance towards wages and rights in the near future and publicly communicate this to consumers.''
[Source 2011][More on Workers Rights]
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
[Source 2017][More on Animal Rights]
|Company Structure||Public Company|
|Revenue||US$213 million in 2010|
|# Employees||798 in 2010 in World|
|Address||Cheltenham, Gloucestershire, United Kingdom|