Founded in USA in 2003 by Martin Keen and Rory Fuerst. The majority of their products are made in China and Vietnam.
Rank a Brand searches the websites of brands for the answers to carefully targeted questions. From this they calculate sustainability scores based on the themes of environment, climate, labor issues, and transparency. Brands owned by this company received an 'E', the lowest possible score.
[Source 2017][More on Sustainability Reporting]
Brands owned by this company are on RankaBrand's Greenwashing Alert list. These are companies that report in some way on sustainability, but the information they provide is either of marginal or no relevance and is not explicit about sustainability performance.
[Source 2014][More on Irresponsible Marketing]
This company is a member of the European Outdoor Conservation Association, a non-profit charitable organisation which supports conservation work by raising funds from within the European Outdoor sector and promoting care and respect for wild places.
[Source 2012][More on Multi-Stakeholder Initiatives]
This company has a number of sustainability claims on its website covering the areas of workers rights, environment and charitable donations.
[Source 2012][More on Environmental Claims]
In reaction to the 2004 tsunami Keen donated their total marketing budget to relief efforts. This turned into their long tern Hybrid.Care program partnering with organisations whose vision they share. Hybrid.Care has donated over $US5.5m to over 20 organisations since 2004.
[Source 2011][More on Finance]
This company is a member of the Sustainable Apparel Coalition, a multi-stakeholder initiative launched in March 2011 by a group of global apparel and footwear companies and non-profit organizations (representing nearly one third of the global market share for apparel and footwear). The Coalition's goals are to reduce the apparel industry's environmental and social impact, and to develop a universal index to measure environmental and social performance of apparel products.
[Source 2015][More on Multi-Stakeholder Initiatives]
Cam Walker from Friends of the Earth Melbourne has created a website which profiles outdoor gear companies and rates them according to a range of sustainability criteria. Follow the link to see this company's profile.
|Company Structure||Listed Public Company|
|Revenue||US$130 -140 million in 2009|
|# Employees||100 in 2009 in World|
|Address||Portland, Oregon, USA|