Founded 1993 by James Dyson who invented the world's first bagless vacuum cleaner. Also design and manufacture fans and heaters, lighting products, hand dryers and tools. In 2015 they sold 90% of their products outside the UK.
D- grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights.
[Source 2016][More on Workers Rights]
This company has been criticised for misleading advertising. In 2015 the Advertising Standards Authority in the UK upheld a complaint about a press ad campaign and YouTube video claiming that a rival cleaner was vastly inferior. The ad was subsequently discontinued or modified.
[Source 2015][More on Irresponsible Marketing]
The James Dyson Foundation is dedicated to encouraging young people to think differently, make mistakes, invent and realise their engineering potential.
[Source 2016][More on Finance]
|Company Structure||Family-owned private company|
|Revenue||1.3b GBP in 2014|
|# Employees||4,545 in 2015|
|Subsidiaries||Dyson Appliances (Aust.) Pty Ltd|
|Address||Malmesbury, Wiltshire, United Kingdom|