Health food, supplements and sports nutrition
Vitaco began in 2007 when two Australasian health & wellness companies merged: Nutra-Life and Healtheries. Next Capital acquired a majority stake in 2007 and floated Vitaco on the ASX in 2015. Bought Musashi in 2015 and Bodytrim in 2014. In 2016 the company agreed to be purchased by Shanghai Pharmaceuticals and Chinese investment firm Primavera Capital (pending regulatory approvals).
|Vitaco Holdings Ltd||AUS||website|
|Vitaco Holdings Ltd|
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
[Source 2017][More on Packaging]
In 2009 Healtheries received Environment Victoria's DUMP (Damaging and Useless Materials in Packaging) Award for their Kids Care Fruit Smash satchels.
[Source 2009][More on Packaging]
On four separate occasions in 2011 the Therapeutic Goods Administration's Complaints Resolution Panel upheld complaints about ads by this company on the grounds that they breached advertising codes. The Panel requested this company withdraw the ads and not to use representations in the ads again.
[Source 2011][More on Irresponsible Marketing]
|Company Structure||Public company|
|Subsidiaries||Musashi Pty Ltd|
|Address||Level 1, 82 Waterloo Road, North Ryde, NSW, 2113, Australia|
|Phone||02 9490 0300|
|Fax||02 9490 0399|
Products / BrandsVitaco
Abundant Earth Certified Organic
Abundant Earth Health Foods
Aussie Bodies Sports Nutrition
Balance Sports Nutrition
Body Bulk Sports Nutrition
Bodytrim Weight Loss
Healtheries Health Bars
Healtheries Health Foods
HPLC Sports Nutrition
Musashi Sports Nutrition
Musashi Weight Loss
Perfect Protein Sports Nutrition
Protein FX Sports Nutrition