Valcorp Fine Foods
Importer and distributor
Founded in 1954 by Carlo Valmorbida, today the company is run by his son and daughter. Built up the Lavazza coffee brand in Australia for over 30 years before selling the distribution rights back to Lavazza in 2015 for a tidy sum. Valcorp holding company Joval also owns wine operation Casama.
|Valcorp Fine Foods Pty Ltd||AUS||website|
|Valcorp Fine Foods Pty Ltd|
Middle rating in Greenpeace Canned Tuna Guide. "Last year Sirena successfully transitioned to 100% 'pole and line', well ahead of its 2016 schedule. Sirena supports locally owned fisheries and development initiatives and has good regulations in place to avoid illegal and unregulated fishing. It also has excellent traceability. Unfortunately, Sirena continues to rely on less sustainable yellowfin and tonggol tuna. Labelling is very poor as Sirena fail to disclose what species of tuna is contained in the tin."
[Source 2015][More on Oceans]
This article features a rare interview with John Valmorbida about the history of Valcorp and the Valmorbida family.
|Company Structure||Family-owned private company|
|# Employees||100 in 2012|
|Subsidiaries||Sirena (Australia) Pty Ltd (33% owned)|
|Address||224 Faraday St, Carlton, VIC, 3121, Australia|
|Phone||03 9224 1900|
|Fax||03 9224 1999|
Products / BrandsValcorp Fine Foods
La Bella Milk Flavouring
La Gina Canned Vegies/Beans
La Gina Pasta Sauce
Sirena Canned Fish (Tuna)