Aware Environmental
OVERALL |
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Owned |
AUS |
Rating |
Cleaning products manufacturer
Environmentally friendly cleaning products. Merged with Orange Power in 2009 and acquired Actizyme drain cleaner in 2010. Products are endorsed by Planet Ark. Merged with The Heat Group in 2022 to form Hiro Brands.
Company Ownership
Aware Environmental Ltd | AUS | website | ||||
Hiro Brands Ltd
owns 100% of Aware Environmental Ltd |
AUS | website | ||||
In 2022 BRC Capital merged recently acquired companies The Heat Group and Aware Environmental to form Hiro Brands. One of Australia's largest cosmetics, personal care and household products manufacturers. Collapsed and fell into voluntary administration in Jan 2024. | ||||||
BRC Capital
owns 100% of Hiro Brands Ltd |
AUS | website | ||||
Investment firm Major investor in technology companies, real estate and the Melbourne Rebels Super Rugby team. The investment vehicle of Rebels chairman Paul Docherty. Bought Aware Environmental and Heat Group and merged them to form Hiro Brands in 2022. Several BRC-owned companies collapsed in Jan 2024, including Hiro Brands and the Melbourne Rebels. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Aware Environmental Ltd | ||||
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2023 APCO Annual Report.
Source: APCO (2023)
Planet Ark endorses Aware laundry powders and several Orange Power cleaning products
Source: Planet Ark (2023)
Some of this company's products carry the Sensitive Choice blue butterfly symbol, indicating that it may be a better choice for people with asthma and allergies. Approved products and services must satisfy National Asthma Council Australia's independent Product Advisory Panel.
Source: National Asthma Council Australia (2014) |
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Hiro Brands Ltd | ||||
No assessment data currently available for Hiro Brands Ltd | ||||
BRC Capital | ||||
No assessment data currently available for BRC Capital |
Company Details
Type | Private company |
Founded | 1994 |
Contact Details
Address | 282 Hammond Rd, Dandenong South, VIC, 3175, Australia |
Phone | 03 8789 2200 |
Freecall | 1800 061 801 |
sales@awareenvironmental.com.au | |
Website | www.awaregroup.com.au |
Products / Brands
Aware Environmental
Actizyme Drain Cleaners Aware Laundry Detergent Aware Air Fresheners Orange Power Multi-Purpose Cleaners Orange Power Air Fresheners Orange Power Laundry Detergent Orange Power Stain Removal & Prewash Orange Power Polish Orange Power Bathroom Cleaners Orange Power Carpet Cleaners |
Orange Power Dishwashing Detergent Orange Power Floor Cleaners Organic Choice Air Fresheners Organic Choice Toilet Cleaners Organic Choice Dishwashing Detergent Organic Choice Multi-Purpose Cleaners Organic Choice Bathroom Cleaners Organic Choice Laundry Detergent Trix Dishwashing Detergent |