Canned tuna importers & distributors
Sirena was established in Australia in 1956 by Carlo Valmorbida and his family. Distributed by Valcorp Fine Foods until 2015, when Iconic Food Distribution took over. Valcorp, Sirena and Iconic Food Distribution are all controlled by the Valmorbida family.
|Iconic Food Distribution Pty Ltd||AUS||website|
| Joval Group Pty Ltd
owns 100% of Iconic Food Distribution Pty Ltd
Food & wine distribution
The Italian Valmorbida family have been building their Australian mini-empire since 1956. Today they own and operate food importers Conga Foods and Valcorp Fine Food, wine distributors red+white and Mezzanine The Fine Wine Specialist, and iconic Lygon St deli King & Godfree. They distributed Lavazza coffee in Australia for 30 years before Lavazza took back control in 2015.
|Iconic Food Distribution Pty Ltd|
This company received a packaging performance level of 4 (Leading) in its 2022 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2022)
Sirena uses yellowfin and skipjack tuna. Yellowfin tuna is rated either 'eat less' or 'say no' by GoodFish, Australia's sustainable seafood guide.
Source: GoodFish (2020)
Green rating in Greenpeace Canned Tuna Guide. "Sirena ranked 5th. It has successfully transitioned to 100% pole and line tuna. Sirena supports locally owned fisheries and development initiatives and has good policies in place to avoid illegal and unregulated fishing. It also has excellent traceability and transparency. Sirena continues to rely on yellowfin tuna, but it uses the most responsible fishing method - pole and line." [Listed under Information due to age of report]
Source: Canned Tuna Guide (2017)
This company is a member of the International Pole & Line Foundation (IPNLF), which works to develop, support and promote socially and environmentally responsible pole-and-line and handline tuna fisheries around the world.
Source: IPNLF (2020)
This company has a number of sustainability claims on its website in the areas of ethical sourcing, traceability and transparency and only using pole & line caught tuna.
Source: company website (2020)
|Joval Group Pty Ltd|
|No assessment data currently available for Joval Group Pty Ltd|
|Type||Family-owned private company|
|Freecall||1800 747 362|
Products / BrandsSirena
Sirena Canned Fish (Tuna)