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Sirena

OVERALL

Owned
AUS
Rating
Some praise, no criticism

Canned tuna importers & distributors

Sirena was established in Australia in 1956 by Carlo Valmorbida and his family. Distributed by Valcorp Fine Foods until 2015, when Iconic Food Distribution took over. Valcorp, Sirena and Iconic Food Distribution are all controlled by the Valmorbida family.

Company Ownership

Iconic Food Distribution Pty Ltd   AUS     website   email   facebook   
  Joval Group Pty Ltd   
   owns 100% of Iconic Food Distribution Pty Ltd  
AUS     website   email      

Food & wine distribution

The Italian Valmorbida family have been building their Australian mini-empire since 1956. Today they own and operate food importers Conga Foods and Valcorp Fine Food, wine distributors red+white and Mezzanine The Fine Wine Specialist, and iconic Lygon St deli King & Godfree. They distributed Lavazza coffee in Australia for 30 years before Lavazza took back control in 2015.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Iconic Food Distribution Pty Ltd
Environment 4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2022 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2022)
Animals Green rating in Canned Tuna Guide
Green rating in Greenpeace Canned Tuna Guide. "Sirena ranked 5th. It has successfully transitioned to 100% pole and line tuna. Sirena supports locally owned fisheries and development initiatives and has good policies in place to avoid illegal and unregulated fishing. It also has excellent traceability and transparency. Sirena continues to rely on yellowfin tuna, but it uses the most responsible fishing method - pole and line."
Source: Canned Tuna Guide (2017)
Animals Use of yellowfin tuna
Sirena uses yellowfin and skipjack tuna. Yellowfin tuna is rated either 'eat less' or 'say no' by GoodFish, Australia's sustainable seafood guide.
Source: GoodFish (2020)
Business Ethics Sustainability claims
This company has a number of sustainability claims on its website in the areas of ethical sourcing, traceability and transparency and only using pole & line caught tuna.
Source: company website (2020)
Business Ethics IPNLF member
This company is a member of the International Pole & Line Foundation (IPNLF), which works to develop, support and promote socially and environmentally responsible pole-and-line and handline tuna fisheries around the world.
Source: IPNLF (2020)
Joval Group Pty Ltd
No assessment data currently available for Joval Group Pty Ltd

> About the Icons

Company Details

Type Family-owned private company

Contact Details

Address VIC, Australia
Freecall 1800 747 362
Email info@sirena.com.au
Website www.sirena.com.au

Products / Brands

Sirena
Sirena Canned Fish (Tuna)


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