Canned tuna importers & distributors
Sirena was established in Australia in 1956 by Carlo Valmorbida and his family. Distributed by Valcorp Fine Foods until 2015, when Iconic Food Distribution took over. Valcorp, Sirena and Iconic Food Distribution are all controlled by the Valmorbida family.
|Iconic Food Distribution Pty Ltd||AUS||website|
| Joval Group Pty Ltd
owns 100% of Iconic Food Distribution Pty Ltd
|Iconic Food Distribution Pty Ltd|
Green rating in Greenpeace Canned Tuna Guide. "Sirena ranked 5th. It has successfully transitioned to 100% pole and line tuna. Sirena supports locally owned fisheries and development initiatives and has good policies in place to avoid illegal and unregulated fishing. It also has excellent traceability and transparency. Sirena continues to rely on yellowfin tuna, but it uses the most responsible fishing method - pole and line."
Source: Canned Tuna Guide (2017)
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020)
Sirena uses yellowfin and skipjack tuna. Yellowfin tuna is rated either 'eat less' or 'say no' by GoodFish, Australia's sustainable seafood guide.
Source: GoodFish (2020)
This company is a member of the International Pole & Line Foundation (IPNLF), which works to develop, support and promote socially and environmentally responsible pole-and-line and handline tuna fisheries around the world.
Source: IPNLF (2020)
This company has a number of sustainability claims on its website in the areas of ethical sourcing, traceability and transparency and only using pole & line caught tuna.
Source: company website (2020)
|Joval Group Pty Ltd|
|No assessment data currently available for Joval Group Pty Ltd|
|Company Structure||Family-owned private company|
|Freecall||1800 747 362|
Products / BrandsSirena
Sirena Canned Fish (Tuna)