Moira Mac's
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Owned |
AUS |
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Ready-to-eat poultry products
Family business started by Dean and Moira Russell in Bendigo in 1983. Specialises in value-added chicken and turkey products. Their factory is ISO 9001 accredited and located in Bendigo. Acquired by NZ butcher Hellers in 2018.
Company Ownership
Moira Mac's Poultry & Fine Foods Pty Ltd | AUS | website | ||||
Hellers Ltd ![]() owns 100% of Moira Mac's Poultry & Fine Foods Pty Ltd |
NZL | website | ||||
Smallgoods manufacturer Hellers is the largest purchaser of New Zealand pork for the production of bacon, ham and smallgoods. Overall the company has 50% New Zealand sourced product and 50% imported product. Acquired by private equity firm Adamantem Capital in 2018 for $200 million. | ||||||
Adamantem Capital Pty Ltd ![]() owns 60% of Hellers Ltd |
AUS | website | ||||
Private equity firm Private equity firm specialising in the Australia and New Zealand mid-market. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Moira Mac's Poultry & Fine Foods Pty Ltd | ||||
Moira Mac's use chicken from Australian RSPCA Approved farms for all the chicken on its menu. These farms raise their birds in an enriched barn environment. Chickens enjoy space to move, good lighting and can perch, dustbathe and forage.
Source: RSPCA Australia (2022) |
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Hellers Ltd | ||||
In 2019 this company was fined almost NZ$40,000 and ordered to pay a total of NZ$15,000 to three children who had moderate to severe allergic reactions after consuming mispackaged Sizzlers sausages. The children became sick after an incident in September 2017 when staff at Hellers' Wiri factory didn't follow procedures, resulting in Cheese Sizzlers being packaged as Original Sizzlers.
Source: Scoop (2019) |
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Adamantem Capital Pty Ltd | ||||
This company's business operations meet the requirements of the Climate Active Carbon Neutral Standard, and have been certified carbon neutral since Jan 2020. This covers all their business operations, but excludes their portfolio companies.
Source: Climate Active (2020) |
This firm is a member of the Responsible Investment Association Australasia, whose goal is to see more capital being invested more responsibly; shifting more capital into sustainable assets and enterprises and shaping responsible financial markets to underpin strong investment returns and deliver a healthier economy, society and environment.
Source: RIAA (2020)
UNPRI is a set of six principles direct institutional investors may adopt to consider environmental, social and corporate governance issues when investing. UNPRI is a voluntary agreement.
Source: UNPRI (2020) |
Company Details
Type | Wholly-owned subsidiary |
Contact Details
Address | Factory 20, Mayfair Park Estate, McDowalls Road, Bendigo East, VIC, 3550, Australia |
Phone | 03 5441 1152 |
office@moiramacs.com.au | |
Website | www.moiramacs.com.au |
Products / Brands
Moira Mac's
Moira Mac's Poultry |