Tru Blu Beverages
In 2011 Japanese drinks giant, Asahi, acquired P&N Beverages and simultaneously divested P&N's soft drink, cordial and energy drink business to Tru Blu Beverages - a newly created company owned and run by P&N's Managing Director and former Coca-Cola Company executive, Peter Brooks. Asahi kept P&N's bottled water and fruit juice business.
|Tru Blu Beverages Pty Ltd||AUS||website|
|Tru Blu Beverages Pty Ltd|
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020)
Tru Blu Beverages uses 961 (neotame, a variation on aspartame) in many of its TRU BLU soft drinks. While all diet soft drinks contain artificial sweeteners, only Tru Blu puts them in non-diet soft drinks.
Source: product labels (2015)
According to the democracyforsale.net website, this company donated $11,000 to Australia's major political parties between 2012 and 2018, as disclosed to the Australian Electoral Commision (AEC).
Source: Democracy For Sale (2018)
|Address||43 Mons St, Condell Park, NSW, 2200, Australia|
|Freecall||1800 289 135|
Products / BrandsTru Blu Beverages
Ceda Soft Drinks
Crush Soft Drinks
Diet Rite Soft Drinks
Diet Rite Cordial
LA Ice Soft Drinks
Lido Soft Drinks
Pub Squash Soft Drinks
Que Cola Soft Drinks
Tru Blu Soft Drinks
Waterfords Mineral Water
Wicked Energy Drinks