Tru Blu Beverages
In 2011 Japanese drinks giant, Asahi, acquired P&N Beverages and simultaneously divested P&N's soft drink, cordial and energy drink business to Tru Blu Beverages - a newly created company owned and run by P&N's Managing Director and former Coca-Cola Company executive, Peter Brooks. Asahi kept P&N's bottled water and fruit juice business.
|Tru Blu Beverages Pty Ltd||AUS||website|
|Tru Blu Beverages Pty Ltd|
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020)
Tru Blu Beverages uses 961 (neotame, a variation on aspartame) in many of its TRU BLU soft drinks. While all diet soft drinks contain artificial sweeteners, only Tru Blu puts them in non-diet soft drinks.
Source: product labels (2015)
According to the democracyforsale.net website, this company donated $11,000 to Australia's major political parties between 2012 and 2018, as disclosed to the Australian Electoral Commision (AEC).
Source: Democracy For Sale (2018)
|Address||43 Mons St, Condell Park, NSW, 2200, Australia|
|Freecall||1800 289 135|
Products / BrandsTru Blu Beverages
Ceda Soft Drinks
Crush Soft Drinks
Diet Rite Soft Drinks
Diet Rite Cordial
FruitCo Juice & Fruit Drinks
LA Ice Soft Drinks
Lido Soft Drinks
Pub Squash Soft Drinks
Que Cola Soft Drinks
Tru Blu Soft Drinks
Waterfords Sparkling Water
Wicked Energy Drinks