Tru Blu Beverages

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Owned	AUS
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Drinks manufacturer

In 2011 Japanese drinks giant, Asahi, acquired P&N Beverages and simultaneously divested P&N's soft drink, cordial and energy drink business to Tru Blu Beverages - a newly created company owned and run by P&N's Managing Director and former Coca-Cola Company executive, Peter Brooks. Asahi kept P&N's bottled water and fruit juice business.

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PRAISE	CRITICISM	INFORMATION
Tru Blu Beverages Pty Ltd
		Neotame in non-diet drinks Tru Blu Beverages uses 961 (neotame, a variation on aspartame) in all of its TRU BLU soft drinks, except Club. While all diet soft drinks contain artificial sweeteners, only Tru Blu puts them in non-diet soft drinks. [More on Product Safety] GM-Free brands Brands owned by this company were rated 'green' in Greenpeace's 2011 Truefood Guide, signifying a clear policy on excluding GM-derived ingredients, including oils derived from GM crops, and animal products from animals fed on GM crops. [Source 2011][More on Genetic Engineering]

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