Tru Blu Beverages
OVERALL |
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Owned |
AUS |
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Drinks manufacturer
In 2011 Japanese drinks giant, Asahi, acquired P&N Beverages and simultaneously divested P&N's soft drink, cordial and energy drink business to Tru Blu Beverages - a newly created company owned and run by P&N's Managing Director and former Coca-Cola Company executive, Peter Brooks. Asahi kept P&N's bottled water and fruit juice business.
Tru Blu Beverages Pty Ltd | AUS | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Tru Blu Beverages Pty Ltd | ||||
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020) |
Tru Blu Beverages uses 961 (neotame, a variation on aspartame) in many of its TRU BLU soft drinks. While all diet soft drinks contain artificial sweeteners, only Tru Blu puts them in non-diet soft drinks.
Source: product labels (2015)
According to the democracyforsale.net website, this company donated $11,000 to Australia's major political parties between 2012 and 2018, as disclosed to the Australian Electoral Commision (AEC).
Source: Democracy For Sale (2018) |
Company Details
Type | Private company |
Contact Details
Address | 43 Mons St, Condell Park, NSW, 2200, Australia |
Freecall | 1800 289 135 |
customerservice@trublubev.com.au | |
Website | www.trublubeverages.com.au |
Products / Brands
Tru Blu Beverages
Ceda Soft Drinks Crush Soft Drinks Diet Rite Soft Drinks Diet Rite Cordial FruitCo Juice & Fruit Drinks LA Ice Soft Drinks Lido Soft Drinks |
Pub Squash Soft Drinks Que Cola Soft Drinks Tru Blu Soft Drinks Viva Cordial Waterfords Sparkling Water Wicked Energy Drinks |