Tru Blu Beverages
In 2011 Japanese drinks giant, Asahi, acquired P&N Beverages and simultaneously divested P&N's soft drink, cordial and energy drink business to Tru Blu Beverages - a newly created company owned and run by P&N's Managing Director and former Coca-Cola Company executive, Peter Brooks. Asahi kept P&N's bottled water and fruit juice business.
|Tru Blu Beverages Pty Ltd||AUS||website|
|Tru Blu Beverages Pty Ltd|
Tru Blu Beverages uses 961 (neotame, a variation on aspartame) in all of its TRU BLU soft drinks, except Club. While all diet soft drinks contain artificial sweeteners, only Tru Blu puts them in non-diet soft drinks.
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|Company Structure||Private company|
|Address||43 Mons St, Condell Park, NSW, 2200, Australia|
|Freecall||1800 289 135|
Products / BrandsTru Blu Beverages
Diet Rite Soft Drinks
Diet Rite Cordial
LA Ice Soft Drinks
Tru Blu Soft Drinks
Waterfords Mineral Water
Wicked Energy Drinks