Tru Blu Beverages

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Owned	AUS
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Drinks manufacturer

In 2011 Japanese drinks giant, Asahi, acquired P&N Beverages and simultaneously divested P&N's soft drink, cordial and energy drink business to Tru Blu Beverages - a newly created company owned and run by P&N's Managing Director and former Coca-Cola Company executive, Peter Brooks. Asahi kept P&N's bottled water and fruit juice business.

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PRAISE	CRITICISM	INFORMATION
Tru Blu Beverages Pty Ltd
Australian Packaging Covenant signatory Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation. Source: Australian Packaging Covenant (2020)		Neotame in non-diet drinks Tru Blu Beverages uses 961 (neotame, a variation on aspartame) in many of its TRU BLU soft drinks. While all diet soft drinks contain artificial sweeteners, only Tru Blu puts them in non-diet soft drinks. Source: product labels (2015) Political donations According to the democracyforsale.net website, this company donated $11,000 to Australia's major political parties between 2012 and 2018, as disclosed to the Australian Electoral Commision (AEC). Source: Democracy For Sale (2018)

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