MooGoo

OVERALL
Owned	AUS
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Skin care products

MooGoo was first made when the founder adapted a cream used in dairy farms to help a family member with a skin problem. Products are Australian-made and designed to help treat skin conditions such as Eczema, Psoriasis, dermatitis and sensitive skin. Despite the name, most products are diary free.

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PRAISE	CRITICISM	INFORMATION
MooGoo Skin Care Pty Ltd
		Breaching advertising codes In 2011 and 2010 the Therapeutic Goods Administration's Complaints Resolution Panel upheld complaints about ads by this company on the grounds that they breached advertising codes. The Panel requested this company withdraw the ads and not to use representations in the ads again. [Source 2011][More on Irresponsible Marketing] Sustainability claims This company has environmental claims on its website including use of natural ingredients, recyclable packaging, low carbon footprint, and manufacturing in Australia. [Source 2018][More on Sustainability Reporting] Previously accredited cruelty-free This company was removed from the Choose Cruelty Free list in 2016 because they did not complete the documentation required for re-accreditation. Companies on the CCF List are regularly asked to undergo re-accreditation to ensure that they still comply with CCF's criteria for accreditation. [Source 2018][More on Animal Testing]

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