Kiddylicious
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Owned |
BEL |
Rating |
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Toddlers snack foods
Founded in 2009, brands are Kiddylicious, Babylicious and Munch Bagz. It is the third largest toddler snack food brand in UK, and exported to the USA, Asia, Europe and Australia where products are available in Coles supermarkets. Acquired by Belgium's Lotus Bakeries in 2018.
Company Ownership
The Kids Food Company Ltd | UK | website | ||||
Lotus Bakeries NV ![]() owns 100% of The Kids Food Company Ltd |
BEL | website | ||||
Biscuit company Founded in Belgium in 1932, the company has grown from acquisitions and expansion into other countries. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
The Kids Food Company Ltd | ||||
Named and shamed in the 2021 CHOICE Shonky Awards for their Kiddylicious Strawberry Fruit Wriggles, which CHOICE dubbed "a sugar bomb dressed up as a healthy snack".
Source: Choice (2021) |
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Lotus Bakeries NV | ||||
The WWF Palm Oil Buyers Scorecard 2019 assesses 173 companies on the commitments they have made, and the actions they have taken, to ensure that there is no destruction of nature including no deforestation along their supply chains; and support a responsible and sustainable palm oil industry beyond their own supply chain. This company is rated 'well on the path' with a score of 15.6 out of a possible total of 22.
Source: WWF Palm Oil Buyers Scorecard 2019 (2019) |
This company has sustainability claims on its website in the areas of Environment, Employees and Community.
Source: company website (2021)
This company has products that have been verified as compliant with the Non-GMO Project Standard, North America's only independent verification for products made according to best practices for GMO avoidance.
Source: Non-GMO Project (2021) |
Company Details
Type | Private Company |
Contact Details
Address | Buckinghamshire, United Kingdom |
tellmemore@thekidsfoodcompany.com | |
Website | www.kiddylicious.co.uk |
Products / Brands
Kiddylicious
Kiddylicious Baby Food |