This former Woolworths subsidiary was set up in August 2012 to take its private label liquor strategy to a more sophisticated level. Owns the Dorrien Estate winemaking facility in the Barossa. Now part of Endeavour Group, which became a standalone company in 2021 following a demerger from Woolworths.
| Endeavour Group Ltd
owns 100% of Pinnacle Drinks
| Woolworths Group Ltd
owns 15% of Endeavour Group Ltd
|No assessment data currently available for Pinnacle Drinks|
|Endeavour Group Ltd|
This company is Australia's largest operator of poker machines, with more than 12,000 pokies across 293 venues: more than Star City or Crown Casino. Poker machines are the most harmful form of gambling, making up $11 billion of Australia's total gambling losses in clubs and pubs alone. Australians spend more per person on gambling than any other country in the world.
Source: Alliance for Gambling Reform (2018)
This company is 15% owned by Woolworths, which has an overall Shop Ethical rating of 'F'.
Source: Shop Ethical (2021)
In 2020 this company was hit with a $172,692 fine after two of its NSW venues were found to have been illegally providing free alcohol to gamblers.
Source: news article (2020)
This company has signed the ABAC Responsible Alcohol Marketing Code, which is designed to regulate alcohol advertising and marketing within Australia.
Source: ABAC (2021)
This company makes voluntary contributions to DrinkWise Australia, a not-for-profit organisation established in 2005 by the alcohol industry, whose stated goal is to help bring about a healthier and safer drinking culture in Australia.
Source: DrinkWise (2020)
This company is a member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is affiliated with the United Nations.
Source: IARD (2021)
Directly involved in the manufacture, distribution or sale of alcohol as a core business.
Source: company website (2020)
|Address||Level 1, 26 Waterloo St, Surry Hills, NSW, 2010, Australia|
|Phone||1300 721 920|
Products / BrandsPinnacle Drinks
1495 Scotch Whisky
Arc Valley Beer
Finnlaighs Whisky (other)
Island Fever Seltzer
John Boston Beer
Liberty Coast Seltzer
Loud & Proud Beer
Loud & Proud Seltzer
McAllister Scotch Whisky
Mishka Premix Spirits
Nelson County Premix Spirits
Nelson County Bourbon
Rollins Whisky (other)
Sail & Anchor Beer
Substation No. 41 Rum
Substation No. 41 Premix Spirits
Tequila 125 Tequila