This former Woolworths subsidiary was set up in August 2012 to take its private label liquor strategy to a more sophisticated level. Owns the Dorrien Estate winemaking facility in the Barossa. Now part of Endeavour Group, which became a standalone company in 2021 following a demerger from Woolworths.
| Endeavour Group Ltd
owns 100% of Pinnacle Drinks
| Woolworths Group Ltd
owns 15% of Endeavour Group Ltd
|No assessment data currently available for Pinnacle Drinks|
|Endeavour Group Ltd|
This company is Australia's largest operator of poker machines, with more than 12,000 pokies across 293 venues: more than Star City or Crown Casino. Poker machines are the most harmful form of gambling, making up $11 billion of Australia's total gambling losses in clubs and pubs alone. Australians spend more per person on gambling than any other country in the world.
Source: Alliance for Gambling Reform (2018)
This company is 15% owned by Woolworths, which has an overall Shop Ethical rating of 'F'.
Source: Shop Ethical (2021)
In 2020 this company was hit with a $172,692 fine after two of its NSW venues were found to have been illegally providing free alcohol to gamblers.
Source: news article (2020)
This company has signed the ABAC Responsible Alcohol Marketing Code, which is designed to regulate alcohol advertising and marketing within Australia.
Source: ABAC (2021)
This company makes voluntary contributions to DrinkWise Australia, a not-for-profit organisation established in 2005 by the alcohol industry, whose stated goal is to help bring about a healthier and safer drinking culture in Australia.
Source: DrinkWise (2020)
This company is a member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is affiliated with the United Nations.
Source: IARD (2021)
Directly involved in the manufacture, distribution or sale of alcohol as a core business.
Source: company website (2020)
|Address||Level 1, 26 Waterloo St, Surry Hills, NSW, 2010, Australia|
|Phone||1300 721 920|
Products / BrandsPinnacle Drinks
1495 Scotch Whisky
Arc Valley Beer
Finnlaighs Whisky (other)
Island Fever Seltzer
John Boston Beer
Liberty Coast Seltzer
McAllister Scotch Whisky
Mishka Premix Spirits
Nelson County Premix Spirits
Nelson County Bourbon
Rollins Whisky (other)
Sail & Anchor Beer
Substation No. 41 Rum
Substation No. 41 Premix Spirits
Tequila 125 Tequila