Jacobs Douwe Egberts
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Coffee
In 2014 Mondelez combined its coffee business with JAB Holdings controlled DE Master Blenders 1753 to create Jacobs Douwe Egberts, the world's second largest coffee company after Nestle. Merged with Peet's Coffee in 2020 to become JDE Peet's.
Company Ownership
Jacobs Douwe Egberts BV | NLD | website | ||||
JDE Peet's NV ![]() owns 100% of Jacobs Douwe Egberts BV |
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Coffee and tea Created in Jan 2020 when JAB Holding Company merged Peet's Coffee and Jacobs Douwe Egberts to form JDE Peet's, the world's largest pure-play coffee and tea group, with sales in more than 100 countries. Listed on Euronext Amsterdam in 2020. | ||||||
Acorn Holdings BV ![]() owns 62% of JDE Peet's NV |
NLD | website | ||||
Holding company Holding company for coffee companies Jacobs Douwe Egberts and Keurig Green Mountain. This investor group owned D.E Master Blenders 1753 when it merged with Mondelez's coffee business in 2014 to create the world's largest 'pure play' coffee company, Jacobs Douwe Egberts. Owned by an investor group led by JAB Holding Company in partnership with BDT Capital Partners, Quadrant Capital Advisors and Societe Familiale d'Investissements. | ||||||
» JAB Holding Company SARL ![]() owns 65% of Acorn Holdings BV |
LUX | website | ||||
Holding company Owned by four siblings from one of Europe's wealthiest and most private families, the Reimanns. The company is run my three CEOs, who collectively own about 8% of JAB. Owns controlling stakes in beauty business Coty, luxury shoemaker Jimmy Choo, coffee giant Jacobs Douwe Egberts, beverages giant Keurig Dr Pepper and Krispy Kreme Doughnuts, among others. | ||||||
Mondelez International Inc ![]() owns 23% of JDE Peet's NV |
USA | website | ||||
Food manufacturer Kraft Foods was spun off from tobacco company Altria (formerly Philip Morris) in March 2007. Bought Cadbury in 2010. In October 2012 Kraft Foods split into two public companies: a global snacks business named Mondelez International, and a North American grocery business called Kraft Foods Group Inc. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Jacobs Douwe Egberts BV | ||||
The WWF Palm Oil Buyers Scorecard 2019 assesses 173 companies on the commitments they have made, and the actions they have taken, to ensure that there is no destruction of nature including no deforestation along their supply chains; and support a responsible and sustainable palm oil industry beyond their own supply chain. This company is rated 'lagging behind' with a score of 1.8 out of a possible total of 22.
Source: WWF Palm Oil Buyers Scorecard 2019 (2019)
Investigations into Brazil's coffee industry by Denmark-based Danwatch revealed debt bondage, child labour, deadly pesticides, a lack of protective equipment, and workers without contracts. This company sources coffee beans from Brazilian plantations and admits that it is possible that coffee from plantations with poor labour conditions ended up in their products.
Source: Danwatch (2016)
This company is 27% owned by Mondelez International, who get an 'F' rating.
Source: Shop Ethical (2020) |
Independent testing commissioned by Friends of the Earth found potentially harmful nanoparticles of titanium dioxide (TiO2) and silica (SiO2) in a range of food products including products by this company. The silica and titanium dioxide in all 14 food products tested contained a high proportion of nanoparticles that have not been tested, labelled or approved for consumption in Australia. Furthermore, peer reviewed studies have raised health serious health concerns regarding the use of these nanoparticles in food.
Source: FOE (2015)
This company sells Rainforest Alliance certified coffee. However this only represents a fraction of this company's total coffee sales. Rainforest Alliance certification has been dubbed 'Fairtrade light' by critics, as it offers producers no minimum price for their crop, and guarantees a minimum of just 30% of the product is certified.
Source: Rainforest Alliance (2020)
This company sells UTZ certified coffee, promoting fair and sustainable coffee production. However this only represents a fraction of this company's total coffee sales. UTZ certification ensures the cocoa is sourced and produced sustainably on farms with safe working conditions. However unlike Fairtrade certification, UTZ does not offer a minimum or guaranteed price, and the environmental standards of UTZ Certified are far weaker than those of either Fairtrade or Rainforest Alliance.
Source: UTZ (2020)
The DE Foundation was established in 2002 with funding from the parent company of the Douwe Egberts brand, D.E Master Blenders 1753. It is a non-for-profit organization that works to improve the living conditions of small coffee and tea producers.
Source: company website (2015)
The Ethical Tea Partnership was formed in 1997 when a number of major tea companies committed to working together to improve the social and environmental conditions in their supply chains.
Source: Ethical Tea Partnership (2020) |
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JDE Peet's NV | ||||
No assessment data currently available for JDE Peet's NV | ||||
Acorn Holdings BV | ||||
No assessment data currently available for Acorn Holdings BV | ||||
JAB Holding Company SARL | ||||
The 2019 Business Benchmark on Farm Animal Welfare (BBFAW) report ranks global food companies on how they are managing and reporting their farm animal welfare policies and practices. This company appeared in tier 5, "On the business agenda but limited evidence of implementation", with tier 1 being the best, and tier 6 the worst.
Source: BBFAW (2019) |
This article about Coty's failed 2012 bid to buy Avon discusses the history of Joh A Benckiser and its owners, the Reimann family, one of Europe's wealthiest and most private families.
Source: news article (2012) |
Company Details
Type | Wholly-owned subsidiary |
Revenue | 5 billion euros in 2015 |
Subsidiaries | Jacobs Douwe Egberts AU Pty Ltd ![]() Coffee & tea In 2014 Mondelez combined its coffee business with DE Master Blenders 1753 to create Jacobs Douwe Egberts, the largest 'pure play' coffee company in the world. Mondelez received 3.8 billion euros in cash and a 44 percent stake in the new company. Products available in over 80 countries. |
Contact Details
Address | Amsterdam, Netherlands |
Website | www.jacobsdouweegberts.com |
Products / Brands
Jacobs Douwe Egberts Australia
Douwe Egberts ![]() Harris ![]() L'OR ![]() Moccona ![]() Piazza Doro ![]() Pickwick ![]() |