Jacobs Douwe Egberts
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Coffee
In 2014 Mondelez combined its coffee business with JAB Holdings controlled DE Master Blenders 1753 to create Jacobs Douwe Egberts, the world's second largest coffee company after Nestle. Merged with Peet's Coffee in 2020 to become JDE Peet's.
Company Ownership
Jacobs Douwe Egberts BV | NLD | website | ||||
JDE Peet's NV ![]() owns 100% of Jacobs Douwe Egberts BV |
NLD | website | ||||
Coffee and tea Created in Jan 2020 when JAB Holding Company merged Peet's Coffee and Jacobs Douwe Egberts to form JDE Peet's, the world's largest pure-play coffee and tea group, with sales in more than 100 countries. Listed on Euronext Amsterdam in 2020. | ||||||
Acorn Holdings BV ![]() owns 53% of JDE Peet's NV |
NLD | website | ||||
Holding company Holding company for coffee companies JDE Peet's and Keurig Dr Pepper. This JAB Holdings controlled investor group owned D.E Master Blenders 1753 when it merged with Mondelez's coffee business in 2014 to create the world's largest 'pure play' coffee company, Jacobs Douwe Egberts, which was merged with Peet's in 2020 to create JDE Peet's. | ||||||
» JAB Holding Company SARL ![]() owns 65% of Acorn Holdings BV |
LUX | website | ||||
Holding company Owned by four siblings from one of Europe's wealthiest and most private families, the Reimanns. The company is run my three CEOs, who collectively own about 8% of JAB. Owns controlling stakes in beauty business Coty, coffee giant JDE Peet's, beverages giant Keurig Dr Pepper and Krispy Kreme Doughnuts, among others. | ||||||
Mondelez International Inc ![]() owns 23% of JDE Peet's NV |
USA | website | ||||
Food manufacturer Kraft Foods was spun off from tobacco company Altria (formerly Philip Morris) in March 2007. Bought Cadbury in 2010. In October 2012 Kraft Foods split into two public companies: a global snacks business named Mondelez International, and a North American grocery business called Kraft Foods Group Inc. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Jacobs Douwe Egberts BV | ||||
The WWF Palm Oil Buyers Scorecard 2019 assesses 173 companies on the commitments they have made, and the actions they have taken, to ensure that there is no destruction of nature including no deforestation along their supply chains; and support a responsible and sustainable palm oil industry beyond their own supply chain. This company is rated 'lagging behind' with a score of 1.8 out of a possible total of 22.
Source: WWF Palm Oil Buyers Scorecard 2019 (2019)
Investigations into Brazil's coffee industry by Denmark-based Danwatch revealed debt bondage, child labour, deadly pesticides, a lack of protective equipment, and workers without contracts. This company sources coffee beans from Brazilian plantations and admits that it is possible that coffee from plantations with poor labour conditions ended up in their products.
Source: Danwatch (2016) |
In 2021 JDE faced criticism from global union IUF, for its attempts to 'fire and rehire' 291 workers under inferior terms & conditions at its Banbury, UK coffee plant.
Source: IUF (2021)
Independent testing commissioned by Friends of the Earth found potentially harmful nanoparticles of titanium dioxide (TiO2) and silica (SiO2) in a range of food products including products by this company. The silica and titanium dioxide in all 14 food products tested contained a high proportion of nanoparticles that have not been tested, labelled or approved for consumption in Australia. Furthermore, peer reviewed studies have raised health serious health concerns regarding the use of these nanoparticles in food.
Source: FOE (2015)
This company sells Rainforest Alliance certified coffee. However this only represents a fraction of this company's total coffee sales. Rainforest Alliance certification has been dubbed 'Fairtrade light' by critics, as it offers producers no minimum price for their crop, and guarantees a minimum of just 30% of the product is certified.
Source: Rainforest Alliance (2020)
This company sells UTZ certified coffee, promoting fair and sustainable coffee production. However this only represents a fraction of this company's total coffee sales. UTZ certification ensures the cocoa is sourced and produced sustainably on farms with safe working conditions. However unlike Fairtrade certification, UTZ does not offer a minimum or guaranteed price, and the environmental standards of UTZ Certified are far weaker than those of either Fairtrade or Rainforest Alliance.
Source: UTZ (2020)
This company has corporate responsibility claims on its website in the areas of responsible sourcing, reducing environmental impact, and engaging their employees and communities. They also have a number of publicly available policy statements.
Source: company website (2021)
The Ethical Tea Partnership was formed in 1997 when a number of major tea companies committed to working together to improve the social and environmental conditions in their supply chains.
Source: Ethical Tea Partnership (2021)
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: company website (2017)
The 2021 Food and Agriculture Benchmark assessed 350 keystone companies across the entirety of the food system, from farm to fork. It covers three dimensions where transformation is needed: nutrition, environment and social inclusion. This company ranked #98/350, with a total score of 28.4/100.
Source: World Benchmarking Alliance (2021) |
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JDE Peet's NV | ||||
This company is 23% owned by Mondelez International, who get an 'F' rating.
Source: Shop Ethical (2020) |
In 2021, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of C.
Source: CDP (2021) |
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Acorn Holdings BV | ||||
No assessment data currently available for Acorn Holdings BV | ||||
JAB Holding Company SARL | ||||
This company received an S&P Global ESG Score of 1/100 in the Diversified Financial Services and Capital Markets category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 7 Feb 2021). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global (2021)
The 2020 Business Benchmark on Farm Animal Welfare (BBFAW) report ranks global food companies on how they are managing and reporting their farm animal welfare policies and practices. This company appeared in tier 5, "On the business agenda but limited evidence of implementation", with tier 1 being the best, and tier 6 the worst.
Source: BBFAW (2020) |
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
Source: We Mean Business (2021)
This article about Coty's failed 2012 bid to buy Avon discusses the history of Joh A Benckiser and its owners, the Reimann family, one of Europe's wealthiest and most private families.
Source: news article (2012) |
Company Details
Type | Wholly-owned subsidiary |
Revenue | 5 billion EUR (2015) |
Subsidiaries | Jacobs Douwe Egberts AU Pty Ltd ![]() Coffee & tea In 2014 Mondelez combined its coffee business with DE Master Blenders 1753 to create Jacobs Douwe Egberts, the largest 'pure play' coffee company in the world. Mondelez received 3.8 billion euros in cash and a 44 percent stake in the new company. Products available in over 80 countries. Thirty Second Bean Company Pty Ltd ![]() Coffee roasters Founder Will Young opened a cafe in Sydney in 1997, and bought Campos Coffee in 2002, which has expanded massively under his leadership. Acquired Sydney organic coffee company the Sacred Grounds in 2019. In 2020 Woolworths began stocking their products. Acquired by international coffee giant JDE Peet in 2021. |
Contact Details
Address | Amsterdam, Netherlands |
Website | www.jacobsdouweegberts.com |
Products / Brands
Jacobs Douwe Egberts Australia
Douwe Egberts ![]() Harris ![]() L'OR ![]() Moccona ![]() Piazza Doro ![]() Pickwick ![]() Two Seasons Coffee |
Campos Coffee