Alceon
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Owned |
AUS |
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Private investment group
Specialist advisory, investment, and capital solutions firm founded by former Babcock & Brown executives in 2010. Acquired Noni B in 2014.
Alceon Group Pty Ltd | AUS | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Alceon Group Pty Ltd | ||||
This company was involved in a landmark court case heard in the NSW Supreme Court in 2015. Alceon agreed to lend $23 million to property development entity Quadwest, which was in desperate need of funds to pay significant creditors and ensure completion of a large residential project in Perth. One of the conditions of the loan was that the developer's elderly parents would need to give up their family home if Quadvest defaulted on the loan, which it did. The court found that this condition of the loan was "unconscionable", and the family home was saved.
Source: Bransgroves Lawyers (2015)
This company was founded by Phil Green and Trevor Loewensohn, two of the men behind Babcock & Brown, Australia's biggest corporate failure. This Crikey article reveals details of how Green retained a number of valuable assets and millions in cash, while the company he was running collapsed.
Source: Crikey (2014) |
Company Details
Type | Private company |
Subsidiaries | Marlin Management Services Ltd (50% owned) ![]() Consumer durables Acquired Albi in 2016, Decor in 2017, and Willow Ware in 2018. Serves more than 18,000 retailers throughout Australia and New Zealand. Acquired by investment companies Oaktree Capital Management and Alceon Group in 2019. - The Decor Corporation Pty Ltd ![]() Homewares Founded in Melbourne in 1958 and acquired by Marlin Brands in 2017. Bought Willow Ware in 2018. Mosaic Brands Ltd (36% owned) ![]() Women's fashion retailer Formerly Noni B Ltd. Founded in 1977 and listed on the Australian Stock Exchange in May 2000. They operate over 1400 stores around Australia. Private investment group Alceon became the major shareholder in 2014. Acquired the Events and Queenspark brands in 2015, Pretty Girl Fashion Group in 2016 and 5 clothing brands from Speciality Fashion Group in 2018. - Pretty Girl Fashion Group Pty Ltd ![]() Clothing retail Operates over 350 retail ladies fashion outlets across Australia under the brands Table Eight, Rockmans, BeMe and W. Lane. Bought Rockmans from Woolworths for $50 million in 2000. Owned by Packer's Consolidated Press Holdings until 2016, when Noni B acquired the group for over $75 million. - Rivers (Australia) Pty Ltd ![]() Clothing retailer National clothing and footwear retailer for men and women with 150 stores across Australia. Previously owned by Philip Goodman, who sold the company to Specialty Fashion Group in Nov 2013 for $5 million, who sold the company to Noni B in 2018. - EziBuy Ltd ![]() Clothing and homewares retailer Established in New Zealand in 1978 and acquired by Woolworths in 2013. Sydney-based investment firm, Alceon Group bought the business from Woolworths in 2017, and sold 51% to Mosaic Brands in 2019, who took over full ownership in 2021. In Australia Ezibuy sells its products online and through catalogues only, but operates some retail stores in New Zealand. Entered into administration in April 2023. |
Contact Details
Address | Level 16, 20 Hunter St, Sydney, NSW, 2000, Australia |
Phone | 02 8023 4000 |
Website | www.alceon.com.au |
Products / Brands
Marlin Brands (50% owned)
Zanui Homewares Stores |
Decor Corporation
Decor Food Storage Containers
Decor Brushware & Mops Reva Pegs Starmaid Document Storage Willow Document Storage Willow BBQ Needs |
Mosaic Brands (36% owned)
Autograph Womens Fashion Autograph Womens Plus Size BeMe Womens Fashion BeMe Womens Plus Size Crossroads Womens Fashion Crossroads Womens Plus Size Events Womens Fashion Katies Womens Fashion Liz Jordan Womens Fashion Maggie T Womens Fashion Millers Womens Fashion |
Noni B Womens Fashion Rivers Menswear (casual) Rivers Womens Shoes Rivers Mens Shoes Rivers Childrenswear Rivers Womens Fashion Rockmans Womens Fashion Table Eight Womens Fashion W. Lane Womens Fashion |
EziBuy
Ezibuy E-commerce
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