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Alceon

OVERALL

Owned
AUS
Rating
No rating

Private investment group

Specialist advisory, investment, and capital solutions firm founded by former Babcock & Brown executives in 2010. Acquired Noni B in 2014.

Alceon Group Pty Ltd   AUS     website         

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Alceon Group Pty Ltd
Business Ethics Unconscionable conduct
This company was involved in a landmark court case heard in the NSW Supreme Court in 2015. Alceon agreed to lend $23 million to property development entity Quadwest, which was in desperate need of funds to pay significant creditors and ensure completion of a large residential project in Perth. One of the conditions of the loan was that the developer's elderly parents would need to give up their family home if Quadvest defaulted on the loan, which it did. The court found that this condition of the loan was "unconscionable", and the family home was saved.
Source: Bransgroves Lawyers (2015)
Information About the founders
This company was founded by Phil Green and Trevor Loewensohn, two of the men behind Babcock & Brown, Australia's biggest corporate failure. This Crikey article reveals details of how Green retained a number of valuable assets and millions in cash, while the company he was running collapsed.
Source: Crikey (2014)

> About the Icons

Company Details

Type Private company
Subsidiaries Mosaic Brands Ltd (36% owned) 

Women's fashion retailer

Formerly Noni B Ltd. Founded in 1977 and listed on the Australian Stock Exchange in May 2000. They operate over 1400 stores around Australia. Private investment group Alceon became the major shareholder in 2014. Acquired the Events and Queenspark brands in 2015, Pretty Girl Fashion Group in 2016 and 5 clothing brands from Speciality Fashion Group in 2018.


  - Pretty Girl Fashion Group Pty Ltd 

Clothing retail

Operates over 350 retail ladies fashion outlets across Australia under the brands Table Eight, Rockmans, BeMe and W. Lane. Bought Rockmans from Woolworths for $50 million in 2000. Owned by Packer's Consolidated Press Holdings until 2016, when Noni B acquired the group for over $75 million.


  - Rivers (Australia) Pty Ltd 

Clothing retailer

National clothing and footwear retailer for men and women with 150 stores across Australia. Previously owned by Philip Goodman, who sold the company to Specialty Fashion Group in Nov 2013 for $5 million, who sold the company to Noni B in 2018.


  - EziBuy Ltd (51% owned) 

Clothing and homewares retailer

Established in New Zealand in 1978 and acquired by Woolworths in 2013. Sydney-based investment firm, Alceon Group bought the business from Woolworths in 2017, and sold 51% to Noni B in 2019. In Australia Ezibuy sells its products online and through catalogues only, but operates some retail stores in New Zealand. Acquired SurfStitch in 2018.


Ginger & Smart Pty Ltd (51% owned) 

Clothing

Founded in 2002 by Sydney-based sisters, Alexandra and Genevieve Smart. Womens fashion. Sold a majority stake to Alceon in 2019.


Pumpkin Patch Ltd 

Children's clothing

Founded in New Zealand in 1990. Products now available in over 750 company owned and wholesale partner locations across 21 countries. The company collapsed in 2016 and in March 2017 Catch Group acquired the brand and IP. Then in 2018 Noni B owner Alceon acquired the business.


EziBuy Ltd (49% owned) 

Clothing and homewares retailer

Established in New Zealand in 1978 and acquired by Woolworths in 2013. Sydney-based investment firm, Alceon Group bought the business from Woolworths in 2017, and sold 51% to Noni B in 2019. In Australia Ezibuy sells its products online and through catalogues only, but operates some retail stores in New Zealand. Acquired SurfStitch in 2018.


Marlin Management Services Ltd (50% owned) 

Consumer durables

Acquired Albi in 2016, Decor in 2017, and Willow Ware in 2018. Serves more than 18,000 retailers throughout Australia and New Zealand. Acquired by investment companies Oaktree Capital Management and Alceon Group in 2019.


  - The Decor Corporation Pty Ltd 

Homewares

Founded in Melbourne in 1958 and acquired by Marlin Brands in 2017. Bought Willow Ware in 2018.

Contact Details

Address Level 16, 20 Hunter St, Sydney, NSW, 2000, Australia
Phone 02 8023 4000
Fax 02 8023 4001
Website www.alceon.com.au

Products / Brands

Mosaic Brands (36% owned)
Autograph Womens Fashion
Autograph Womens Plus Size
BeMe Womens Fashion
BeMe Womens Plus Size
Crossroads Womens Fashion
Crossroads Womens Plus Size
Events Womens Fashion
Katies Womens Fashion
Liz Jordan Womens Fashion
Maggie T Womens Fashion
Millers Womens Fashion
Noni B Womens Fashion
Queenspark Womens Fashion
Rivers Menswear (casual)
Rivers Womens Shoes
Rivers Mens Shoes
Rivers Childrenswear
Rivers Womens Fashion
Rockmans Womens Fashion
Table Eight Womens Fashion
W. Lane Womens Fashion

EziBuy (51% owned)
Ezibuy E-commerce
SurfStitch E-commerce

Ginger & Smart (51% owned)
Ginger & Smart Womens Fashion

Pumpkin Patch
Pumpkin Patch Childrenswear
Pumpkin Patch Babywear

EziBuy (49% owned)
Ezibuy E-commerce
SurfStitch E-commerce

Marlin Brands (50% owned)
Zanui Homewares Stores

Decor Corporation
Decor Food Storage Containers
Decor Brushware & Mops
Reva Pegs
Starmaid Document Storage
Willow Document Storage
Willow BBQ Needs


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