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Creative Brands

OVERALL

Owned
AUS
Rating
Some praise, no criticism

Pharmaceutical and toiletry wholesaling

Brands distributed include Le Tan, Evoke and Australis. The majority of products are made either in Asia or by their sister company Scental Pacific. Bought by Heritage Brands (formerly Soda Brands) in 2010.

Company Ownership

Creative Brands Pty Ltd   AUS     website   email      
  Heritage Brands Ltd   
   owns 100% of Creative Brands Pty Ltd  
AUS     website   email      

Cosmetics company

Formerly Soda Brands Ltd. Bought cosmetics companies Innoxa in 2009 and Creative Brands in 2010. Controlled by private equity firms Souls Private Equity and Maximise Equity. Owns brands Australis, Innoxa and Mode and has the Australian license and distribution for Imedeen, Revlon Nails and Eyelashes, Nailene and Fingrs.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Creative Brands Pty Ltd
No assessment data currently available for Creative Brands Pty Ltd
Heritage Brands Ltd
Environment 3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2022 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2022)
Animals Cruelty-free accredited brands
Several brands owned by this company (Australis, Cottage Oil, In Essence, Innoxa and Oil Garden) comply with Choose Cruelty Free's non-animal testing criteria and are listed on CCF preferred products list. However the company as a whole is not accredited. Heritage Brands is the Australian distributor for brands owned by companies who do test on animals, such as Revlon.
Source: Cruelty Free International (2021)
Social Mica mining
This company uses mica in its mineral cosmetics, and has no information on its website on its mica sourcing policy. Much of the world's mica comes from Jharkhand and Bihar in India, where child labour has been found in the supply chain. The company says it audits and insists on accreditation for all suppliers and does not source any products from India, but the company could not provide specific information regarding the source of raw materials used by all their suppliers.
Source: SMH (2014)

> About the Icons

Company Details

Type Wholly-owned subsidiary
Revenue 104 million AUD (2004)
Employees 94

Contact Details

Address 30 Bando Rd, Springvale, VIC, 3171, Australia
Phone 03 9574 2100
Email webmaster@creativebrands.com.au
Website www.creativebrands.com.au

Products / Brands


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