Creative Brands

OVERALL
Owned	AUS
Rating

Pharmaceutical and toiletry wholesaling

Brands distributed include Le Tan, Evoke and Australis. The majority of products are made either in Asia or by their sister company Scental Pacific. Bought by Heritage Brands (formerly Soda Brands) in 2010.

Company Ownership

Creative Brands Pty Ltd	AUS	website	email
Heritage Brands Ltd       owns 100% of Creative Brands Pty Ltd	AUS	website	email
Cosmetics company Formerly Soda Brands Ltd. Bought cosmetics companies Innoxa in 2009 and Creative Brands in 2010. Controlled by private equity firms Souls Private Equity and Maximise Equity. Owns brands Australis, Innoxa and Mode and has the Australian license and distribution for Imedeen, Revlon Nails and Eyelashes, Nailene and Fingrs.

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Company Assessment

PRAISE	CRITICISM	INFORMATION
Creative Brands Pty Ltd
No assessment data currently available for Creative Brands Pty Ltd
Heritage Brands Ltd
Australian Packaging Covenant signatory Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation. [Source 2020][More on Packaging]		Mica mining This company uses mica in its mineral cosmetics, and has no information on its website on its mica sourcing policy. Much of the world's mica comes from Jharkhand and Bihar in India, where child labour has been found in the supply chain. The company says it audits and insists on accreditation for all suppliers and does not source any products from India, but the company could not provide specific information regarding the source of raw materials used by all their suppliers. [Source 2014][More on Human Rights] Organic products This company manufactures or distributes products that are certified organic under the Australian Certified Organic label. [Source 2018][More on Eco-Certification] Accredited cruelty-free brands Three brands owned by this company (Australis, Mode and Innoxa) comply with Choose Cruelty Free's non-animal testing criteria and are listed on CCF preferred products list. However the company as a whole is not accredited. Heritage Brands is the Australian distributor for brands owned by companies who do test on animals, such as Revlon. [Source 2018][More on Animal Testing]

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Related News

Heritage Brands buys Creative Brands
6th Aug 2010 — Private equity controlled Heritage Brands (formerly Soda Brands) bought Creative Brands (owner of beauty brands Australis and Le Tan) in 2010. They also bought cosmetics company Innoxa in 2009.  [source]