Online fashion retailer
Started 2006, own brand fashion for women and men in the 16-24 year old market. 24/7 fast fashion with 100 new pieces each day and a new collection every week, selling in over 100 countries.
F grade in the Baptist World Aid Australia's Behind the Barcode 'Australian Fashion Report 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, knowing suppliers, auditing and supplier relationships, and worker empowerment.
[Source 2016][More on Workers Rights]
D grade in the Baptist World Aid Australia's 'Ethical Fashion Report 2018', which grades companies, from A to F, on the strength of their systems to mitigate against the risks of forced labour, child labour, and exploitation in their supply chains. Assessment criteria fall into four main categories: policies, knowing suppliers, auditing and supplier relationships, and worker empowerment.
[Source 2018][More on Workers Rights]
This company has been criticised for irresponsible advertising. In 2019 the UK Advertising Standards Authority (ASA) upheld a complaint about a product listing for a jumper on its website. The jumper was advertised as "faux fur", however testing revealed from the sample was real animal fur, most likely rabbit. The ASA concluded the ad was misleading and breached the Code.
[Source 2019][More on Irresponsible Marketing]
|Company Structure||Public company|
|# Employees||908 in 2016|
|Address||Manchester, United Kingdom|
Products / BrandsBooHoo
BooHoo Youth Fashion