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BooHoo

OVERALL

Owned
UK
Rating
Criticisms

Online fashion retailer

Started 2006, own brand fashion for women and men in the 16-24 year old market. 24/7 fast fashion with 100 new pieces each day and a new collection every week, selling in over 100 countries.

boohoo.com plc   UK     website   email   facebook   twitter

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
boohoo.com plc
Social Efforts to pay a living wage
The Clean Clothes Campaign report, Tailored Wages 2019 analyses responses from 32 top clothing brands about their progress in implementing a living wage for the workers who produce their clothes. This company received the lowest possible grade in the report, meaning they produced no evidence that any worker making their clothes was paid a living wage anywhere in the world.
Source: Clean Clothes Campaign (2019)
Business Ethics 9/100 in Fashion Transparency Index
The 2020 Fashion Transparency Index reviewed 250 of the world's largest fashion brands and retailers and ranked them according to how much they disclose about their social and environmental policies, practices and impacts. Brands owned by this company scored 9%, signifying it has little to no information about their supply chain practices or policies available to the public. The average score was 23% and the highest score was 73%.
Source: Fashion Revolution (2020)
Social Misleading advertising
This company has been criticised for irresponsible advertising. In 2019 the UK Advertising Standards Authority (ASA) upheld a complaint about a product listing for a jumper on its website. The jumper was advertised as "faux fur", however testing revealed from the sample was real animal fur, most likely rabbit. The ASA concluded the ad was misleading and breached the Code.
Source: Advertising Standards Authority (2019)
Animals Angora ban
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
Source: PETA (2018)
Business Ethics Sustainable Apparel Coalition member
This company is a founding member of the Sustainable Apparel Coalition, a multi-stakeholder initiative launched in March 2011 by a group of global apparel and footwear companies and non-profit organizations (representing nearly one third of the global market share for apparel and footwear). The Coalition's goals are to reduce the apparel industry's environmental and social impact, and to develop a universal index to measure environmental and social performance of apparel products.
Source: Sustainable Apparel Coalition (2020)
Social Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: Modern Slavery Registry (2018)
Social C- grade in 2019 Ethical Fashion Report
C- grade in the Baptist World Aid Australia's 'Ethical Fashion Report 2019', which grades companies, from A to F, on the strength of their systems to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policies, transparency and traceability, auditing and supplier relationships, worker empowerment and environmental management.
Source: Baptist World Aid Australia (2019)

> About the Icons

Company Details

Type Public company
Employees 908 in 2016

Contact Details

Address Manchester, United Kingdom
Website www.boohooplc.com

Products / Brands

BooHoo
boohoo Youth Fashion
boohoo Womens Plus Size
boohooMAN Youth Fashion
Nasty Gal Youth Fashion
PrettyLittleThing Youth Fashion


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