Online fashion retailer
Started 2006, own brand fashion for women and men in the 16-24 year old market. 24/7 fast fashion with 100 new pieces each day and a new collection every week, selling in over 100 countries.
The 2019 Fashion Transparency Index looks at how much brands know about their supply chains, what kind of policies they have in place and importantly, how much information they share with the public about their practices and products. Brands owned by this company scored 11%, signifying it makes some efforts to manage and improve their supply chains but make little supply chain information publicly available. This company still has a long way to go towards supply chain transparency. The average score was 21% and the highest score was 64%.
[Source 2019][More on Sustainability Reporting]
This company has been criticised for irresponsible advertising. In 2019 the UK Advertising Standards Authority (ASA) upheld a complaint about a product listing for a jumper on its website. The jumper was advertised as "faux fur", however testing revealed from the sample was real animal fur, most likely rabbit. The ASA concluded the ad was misleading and breached the Code.
[Source 2019][More on Irresponsible Marketing]
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
[Source 2018][More on Animal Rights]
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
[Source 2018][More on Human Rights]
C- grade in the Baptist World Aid Australia's 'Ethical Fashion Report 2019', which grades companies, from A to F, on the strength of their systems to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policies, transparency and traceability, auditing and supplier relationships, worker empowerment and environmental management.
[Source 2019][More on Workers Rights]
|Company Structure||Public company|
|# Employees||908 in 2016|
|Address||Manchester, United Kingdom|
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