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The Iconic

OVERALL

Owned
LUX
Rating
Some praise, no criticism

Online fashion retailer

Founded in 2011. Retails fashion, sport, beauty and accessory products online in Australia and New Zealand. Part of Rocket Internet's Global Fashion Group.

Company Ownership

Internet Services Australia 1 Pty Ltd   AUS     website      facebook   twitter
  Global Fashion Group SA   
   owns 100% of Internet Services Australia 1 Pty Ltd  
LUX     website   email      twitter

Online fashion retail

Collection of six online fashion retailers created in 2015 to hold some of the internet assets of German incubator Rocket Internet and Sweden's Kinnevik. Operates across four continents and 25 countries. Parent company for several online fashion marketplaces, including The Iconic in Australia, Zalora in Southeast Asia, Lamoda in Russia and the CIS and Dafiti in Brazil. Listed on the Frankfurt Stock Exchange in 2019.

      Rocket Internet SE   
       owns 20% of Global Fashion Group SA  
GER     website   email      

Venture capital and online retailing

Founded in Germany in 2007 by three brothers. Incubator and investor in internet companies, predominantly retailers.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Internet Services Australia 1 Pty Ltd
Environment Australian Packaging Covenant signatory
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020)
Animals PETA-Approved Vegan
Atmos&Here's Capsule Collection by The Iconic uses the "PETA-Approved Vegan" logo on some of its clothing, accessories, furniture, or home decor items made of vegan alternatives to animal-derived materials such as leather, fur, silk, feathers, or bone.
Source: PETA (2020)
Social C+ grade in 2019 Ethical Fashion Report
C+ grade in the Baptist World Aid Australia's 'Ethical Fashion Report 2019', which grades companies, from A to F, on the strength of their systems to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policies, transparency and traceability, auditing and supplier relationships, worker empowerment and environmental management.
Source: Baptist World Aid Australia (2019)
Business Ethics No tax paid in 2016/7
According to data released by the Australian Tax Office in Dec 2018, this company was one of 2,159 local and foreign-based companies that paid no tax in Australia in 2016-17. Please note however that companies pay income tax on profits, not revenue (total income). While some companies use tax havens and loopholes to avoid paying their fair share of tax in Australia, other companies that paid no tax have perfectly legitimate reasons.
Source: ATO (2018)
Global Fashion Group SA
Social Ethical Trading Initiative member
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and NGOs. They work in partnership to improve the lives of workers across the globe who make or grow consumer goods - everything from tea to T-shirts, from flowers to footballs. This company's membership status is 'Foundation stage'.
Source: Ethical Trading Initiative (2018)

> About the Icons

Company Details

Type Wholly-owned subsidiary
Revenue $33 million in 2013
Employees 357 in 2013

Contact Details

Address L2 84-86 Mary St, Surry Hills, NSW, 2010, Australia
Phone 1300 668 345
Website www.theiconic.com.au

Products / Brands

The Iconic
Staple Superior Everyday Apparel
The Iconic E-commerce


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