Cosmetic brand founded 2004 (e.l.f. stands for eyes, lips, face). In February 2015 private equity firm TPG Growth LLC acquired a majority stake with co-founder Joey Shamah and his family continuing to own a stake. Listed on the New York Stock Exchange in September 2016. Products are not tested on animals and makeup brushes use synthetic alternatives to animal hair.
|elf Beauty Inc||USA||website|
|elf Beauty Inc|
In 2019 this company dodged a US$40 million fine by agreeing to pay just under US$1 million to settle a civil liability case for 156 'apparent' violations of the North Korea Sanctions Regulations, according to reports from The Guardian and CNBC. The mass market beauty brand was found to have imported 156 shipments of false eyelash kits worth US$4.43 million from two Chinese suppliers over a period of almost five years. The suppliers in question had sourced materials for the kits from North Korea. The brand could have been slapped with penalties amounting to US$40 million for the infraction but the fact that it self-reported and the kits accounted for less than 1 percent of revenue caused the Treasury to be lenient on this occasion.
[Source 2019][More on Governance]
|Company Structure||Public company|
|Revenue||US$191 million in 2015|
|# Employees||159 in 2017|
|Address||Oakland, California, USA|
Products / Brandself Cosmetics