elf Cosmetics

OVERALL
Owned	USA
Rating

Cosmetics retailer

Cosmetic brand founded 2004 (e.l.f. stands for eyes, lips, face). In February 2015 private equity firm TPG Growth LLC acquired a majority stake with co-founder Joey Shamah and his family continuing to own a stake. Listed on the New York Stock Exchange in September 2016. Products are not tested on animals and makeup brushes use synthetic alternatives to animal hair.

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PRAISE	CRITICISM	INFORMATION
elf Beauty Inc
Cruelty free company This company has either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests. [Source 2018][More on Animal Testing]		Skin Deep hazard score (1-7) Skin Deep is an online safety guide to cosmetics and personal care products and their potential hazards and health concerns, with over 69,000 products rated from 1 (low hazard) to 10 (high hazard). [Source 2017][More on Product Safety]

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