Tru Kids Brands

Company Ownership

Retail

Established in 2019. Owner of the Toys 'R' Us and Babies 'R' Us brands. In 2021 WHP Global bought a controlling stake.

Tru Kids Brands Inc

WHP Global
owns 51% of Tru Kids Brands Inc

Investment firm

Acquired a controlling interest in Tru Kids Inc in 2021, parent company to more than 20 consumer toy and baby brands including Toys"R"Us.

PRAISE

CRITICISM

INFORMATION

Tru Kids Brands Inc

No assessment data currently available for Tru Kids Brands Inc

WHP Global

Back by Oaktree and BlackRock, who have criticisms.

Type	Private company
Founded	2019
Subsidiaries	Toys 'R' Us Inc Toy retailer Toys'R'Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys'R'Us, Inc. for $6.6 billion. Each of the investors owns an equal stake. The company filed for bankruptcy in 2017 and was later acquired by Tru Kids Brands.

Address	Parsippany, USA
Website	www.trukidsbrands.com