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Tru Kids Brands

OVERALL

Owned
USA
Rating
Criticism, some praise

Retail

Established in 2019. Owner of the Toys 'R' Us and Babies 'R' Us brands. In 2021 WHP Global bought a controlling stake.

Company Ownership

Tru Kids Brands Inc   USA     website         
  WHP Global   
   owns 51% of Tru Kids Brands Inc  
USA     website   email      

Investment firm

Acquired a controlling interest in Tru Kids Inc in 2021, parent company to more than 20 consumer toy and baby brands including Toys"R"Us.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Tru Kids Brands Inc
No assessment data currently available for Tru Kids Brands Inc
WHP Global
Business Ethics Back by Oaktree and BlackRock, who have criticisms.
WHP is backed by a $350 million equity commitment from funds managed by Oaktree Capital, with a leverage facility provided to WHP by funds and accounts managed by BlackRock. BlackRock has several criticisms and an overall Shop Ethical rating of 'F'. Oaktree Capital is involved with gambling.
Source: Shop Ethical (2021)

> About the Icons

Company Details

Type Private company
Founded 2019
Subsidiaries Toys 'R' Us Inc 

Toy retailer

Toys'R'Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys'R'Us, Inc. for $6.6 billion. Each of the investors owns an equal stake. The company filed for bankruptcy in 2017 and was later acquired by Tru Kids Brands.

Contact Details

Address Parsippany, USA
Website www.trukidsbrands.com

Products / Brands


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