Tru Kids Brands

Company Ownership

Retail

Established in 2019. Owner of the Toys 'R' Us and Babies 'R' Us brands. In 2021 WHP Global bought a controlling stake.

Tru Kids Brands Inc

WHP Global
owns 51% of Tru Kids Brands Inc

Investment firm

Founded in 2019 by retail industry veteran Yehuda Shmidman in partnership with funds managed by Oaktree Capital Management, acquires global consumer brands such as Anne Klein, Toys R Us, Lotto and G-Star Raw.

PRAISE

CRITICISM

INFORMATION

Tru Kids Brands Inc

No assessment data currently available for Tru Kids Brands Inc

WHP Global

Backed by Oaktree and BlackRock, who have criticisms

Type	Private company
Founded	2019
Subsidiaries	Toys 'R' Us Inc Toy retailer Toys'R'Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys'R'Us, Inc. for $6.6 billion. Each of the investors owns an equal stake. The company filed for bankruptcy in 2017 and was later acquired by Tru Kids Brands.

Address	Parsippany, USA
Website	www.trukidsbrands.com