Apple Australia
OVERALL |
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Owned |
USA |
Rating |
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Consumer electronics
Operated in Australia since 1982. Imports and distributes Apple branded consumer electronics and software.
Company Ownership
| Apple Pty Ltd | AUS | website | ||||
Apple Inc 
owns 100% of Apple Pty Ltd |
USA | website | ||||
Consumer electronics Founded in 1976. Today Apple is the world's largest IT company. Products include iPod, iPhone, iPad, Mac, iTunes, Apple TV. | ||||||
Company Assessment
| PRAISE | CRITICISM | INFORMATION | ||
| Apple Pty Ltd | ||||
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This company received a packaging performance level of 3 (Advanced) in its 2022 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2022) |
This company was fined AU$9m by the Australian Federal Court in 2018 following an investigation of complaints relating to 'error 53'. This error disabled some iPhones and iPads after owners downloaded an update to Apple's iOS operating system. Apple admitted it had represented to at least 275 Australian customers affected by error 53 that they were no longer eligible for a remedy if their device had been repaired by a third party, even though customers are legally entitled to third party repairs under Australian Consumer Law.
Source: news article (2018) |
Greenpeace's Reenergise campaign ranks Australia's biggest electricity using companies on their commitments and actions regarding renewable energy use. This company has committed to powering their operations by 100% renewable electricity by 2030. However they have not invested in on-site solar, and have not signed a power purchase agreement (PPA) to buy power from a wind or solar project.
Source: Greenpeace (2021)
This company was fined AU$2.25m by the Australian Federal Court in 2012 for misleading its Australian customers that its latest iPad was compatible with the next generation of the 4G broadband network. Apple was also ordered to pay AU$300,000 in costs for contravening consumer law. [Listed under Information due to age of court finding]
Source: news article (2012)
In 2013 the Standing Committee on Infrastructure and Communications found that Australian prices for IT products were up to double those charged overseas. Companies can use geo-blocking to stop Australian consumers from buying their products online in other countries. Adobe, Apple and Microsoft declined to attend the inquiry's earlier public hearing voluntarily, and it took a summons to compel the companies to appear. The report had made 10 recommendations to lower prices, included educating Australian businesses on how to bypass geo-blocks.
Source: news article (2013)
This company is a member of MobileMuster, Australia's only not-for-profit, Government accredited mobile recycling program, established and funded by the mobile phone industry since late 1998. The program adopts a product stewardship model based on circular economy principles where they promise to keep old mobiles and accessories out of landfill and recycle them in a safe, secure and ethical way, placing reusable commodities back into the supply stream.
Source: Mobile Muster (2019) |
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This company is listed on the EPA Green Power Partnership website (USA), as using renewable energy for 101% of its organisation-wide electricity use in the USA.
Source: EPA (2020)
Greenpeace's 2017 report 'Clicking Clean' looks at the energy footprints of large data centre operators and popular websites and applications, and calls on these companies to power their data centres on renewable energy. Companies are graded (A,B,C,D,F) on their commitment to and procurement of renewable energy, as well as energy efficiency, transparency and advocacy. This company's final grade was A.
Source: Greenpeace (2017)
In 2021, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of A-.
Source: CDP (2021)
As You Sow's 2019 report, Mining the Disclosures, is a deep analysis of 215 companies' human rights performance in relation to sourcing conflict minerals from the Democratic Republic of the Congo (DRC). This company's score was 83.7% (Leading).
Source: As You Sow (2019)
In November 2017 the Enough Project published Demand the Supply, which ranked consumer electronics and jewelry retail companies on their efforts to develop conflict-free minerals supply chains from Congo. Companies were ranked on reporting; sourcing conflict-free minerals from Congo; supporting the artisanal mining communities in Eastern Congo; and conflict-free minerals advocacy. This company received the highest overall score.
Source: Enough Project (2017)
In 2019 the Mind the Store campaign ranked 43 major US retailers on their efforts to eliminate toxic chemicals from consumer products. This company received a grade of A+.
Source: Mind the Store (2019)
In 2020/21 KnowTheChain benchmarked over 180 large global companies in the ICT, Food & Beverage, and Apparel & Footwear sectors on their efforts to address forced labour and human trafficking in their supply chains. This company received a score of 68/100.
Source: KnowTheChain (2021)
JUST Capital polls Americans every year to identify the issues that matter most in defining just business behaviour. For their 2022 rankings the public identified 19 issues, which are organised under the headings Workers, Communities, Customers, Shareholders and Environment. JUST Capital then define metrics that map to those issues and track and analyse the largest, publicly traded U.S. companies. This analysis powers their rankings, in which this company ranked 7th of 954 companies, and 1st of 21 Technology Hardware companies.
Source: JUST Capital (2022)
America's Most Responsible Companies 2022 by Newsweek and Statista recognises the Top 500 most responsible companies in the United States. Companies were evaluated in three areas: environmental (waste, energy use, etc.), social (leadership diversity, employees and philanthropy) and governance (transparency and economic performance). This company received a total score of 81.1/100, ranking 20th in the Technology Hardware sector, and 104th overall.
Source: Newsweek (2021)
This company received a grade of B- in the Greenpeace Guide to Greener Electronics (Oct 2017), which assesses companies from the electronics industry across three impact areas: energy use, resource consumption, and chemical elimination. Of the 17 companies ranked, this company came second.
Source: Greenpeace (2017)
InfluenceMap's 2021 A-List of Climate Policy Engagement identifies 15 corporate leaders advocating for ambitious climate policy across a range of sectors and regions. To qualify, a company must exhibit sufficient support for ambitious climate policy, strategic levels of engagement with climate policy, and leadership in its sector. Links to industry associations egregiously opposing climate policy can disqualify a company from the list. The report also offers 21 'Potential Leaders', including his company, which appear to be on the right track.
Source: Influence Map (2021)
As You Sow's 2022 report, 'Road to Zero Emissions', assessed the progress of 55 of the largest U.S. corporations in reducing greenhouse gas (GHG) emissions in line with the Paris Agreement's objective of limiting global average temperature rise to 1.5 degrees Celsius above pre-industrial levels, which requires achieving "net zero" emissions by 2050. Companies are graded on: climate related disclosures; GHG reduction targets, and GHG reductions. This company received an Overall Net Zero grade of B-.
Source: As You Sow (2022)
A 2017 report by Amnesty International, 'Time to Recharge' ranks major electronics and car companies on how much they have improved their cobalt sourcing practices since January 2016. The report found that while a handful of companies have made progress, many are still not doing enough to stop human rights abuses entering their cobalt supply chains, even though their products could be linked to child labour in the Democratic Republic of Congo (DRC). This company was rated 'adequate action taken'.
Source: Amnesty Intl (2017)
B+ grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights.
Source: Baptist World Aid Australia (2016)
This company is listed as having best practice on a report card on lesbian, gay, bisexual and transgender equality in corporate America.
Source: Human Rights Campaign (2021)
The 2022 Global 100 Most Sustainable Corporations in the World list is based on a rigorous assessment of nearly 7,000 public companies with revenue over US$1 billion. All companies are scored on environmental, social, governance and economic metrics relative to their peers, with 50% of the weight assigned to Clean Revenue and Clean Investment. This company ranked #48 in the Global 100, with an overall score of B-.
Source: Corporate Knights (2022) |
The Chinese government has facilitated the mass transfer of Uyghur and other ethnic minority citizens from the far west region of Xinjiang to factories across the country. Under conditions that strongly suggest forced labour, Uyghurs are working in factories that are in the supply chains of at least 83 well-known global brands in the technology, clothing and automotive sectors, including brands owned by this company. The Australian Strategic Policy Institute's 2020 report estimates (somewhat conservatively) that more than 80,000 Uyghurs were transferred out of Xinjiang to work in factories across China between 2017 and 2019, and some of them were sent directly from detention camps.
Source: ASPI (2020)
This company appears on Burma Campaign UK's 'Dirty List' of companies assisting the Burmese military to continue to commit human rights violations and environmental destruction. The Apple App Store carries applications for Burmese military-owned companies, including Mytel.
Source: Burma Campaign UK (2019)
The 2017 documentary 'Complicit' reveals how Chinese workers making Apple consumer electronics are exposed to poisonous chemicals, in particular cleaning solutions containing benzene. The landmark investigation led Apple to ban the use of benzene, a known carcinogen, and n-hexane, a chemical that damages the nervous system. But the ban does not apply to subcontractors who make up two-thirds of Apple's supply chain.
Source: ABC (2018)
This 2014 report by China Labour Watch (CLW) investigates working conditions at a Chinese factory supplying to Apple. The report reveals many labour violations in this factory, including long hours, excessive overtime, dangerous working conditions, low wages, and underpaid workers. CLW investigated the same factory 16 months earlier, and conditions worsened during that time.
Source: China Labor Watch (2014)
In 2016 Apple was ordered to pay back the Irish state up to 13bn euros in back taxes after the European commission ruled that a sweetheart tax deal between Apple and the Irish tax authorities amounted to illegal state aid. The commission said the deal allowed Apple to pay a maximum tax rate of just 1%. In 2014, the tech firm paid tax at just 0.005%. The usual rate of corporation tax in Ireland is 12.5%.
Source: The Guardian (2016)
Engineers from ifixit.com disassembled and analysed a range of smartphones, tablets and laptops, awarding each a repairability score between one and ten. Ten is the easiest to repair. A device with a perfect score will be relatively inexpensive to repair because it is easy to disassemble and has a service manual available. Points are docked based on the difficulty of opening the device, the types of fasteners found inside, and the complexity involved in replacing major components. Points are awarded for upgradability, use of non-proprietary tools for servicing, and component modularity. Laptops and tablets released by this company between 2017 and 2019 scored between 1 and 3 points, while their iPhones score 6 points.
Source: iFixit (2020)
This company scores Ethical Consumer's worst rating for the likely use of tax avoidance strategies, and has at least two high risk subsidiaries in tax havens.
Source: Ethical Consumer (2022)
In July 2014 Apple agreed to pay up to US$450m in its conditional settlement over allegations that the company conspired with several big publishers to fix e-book prices. This is conditional on the result of Apple's pending appeal in the Federal Appeals Court of the 2013 ruling by a New York Federal judge that Apple had violated anti-trust laws.
Source: Fortune (2014)
This company received an S&P Global ESG Score of 29/100 in the Computers & Peripherals and Office Electronics category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 7 Feb 2021). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global (2021)
In 2021 Apple and Google were fined 10 million euros apiece by Italy's competition and market authority (AGCM) which has found they did not provide their users with clear enough information on commercial uses of their data - in violation of the country's consumer code. The regulator also accuses the pair of deploying "aggressive" practices to push users to accept the commercial processing. The AGCM also accused Apple of failing to immediately provide users with clear information on how it uses their information commercially when they create an Apple ID or access its digital stores, such as the App Store.
Source: Tech Crunch (2021)
In 2022 the Dutch Authority for Consumers & Market (ACM) levied a sixth fine (of 5 million euros) against Apple for non-compliance with an order to allow local dating apps to have the option to use third party payment tech to sell digital content to their app users. Follow the link for more.
Source: Tech Crunch (2022)
The Invest Your Values Corporate Retirement Plan Sustainability Scorecard by As You Sow rates retirement plans on seven environmental and social sustainability issues. This company's default corporate retirement plan offered to employees is the BlackRock Global LifePath Index which is rated Fair for gender equality and civilian firearms, and Poor for fossil fuels, deforestation, prison industrial complex, military weapons and tobacco.
Source: As You Sow (2022) |
This 2012 report by China Labour Watch investigates ten Chinese factories supplying to Apple. The report reveals many labour violations in these factories, including long hours, excessive overtime, dangerous working conditions, low wages, and underpaid workers. [Listed under Information due to age of report]
Source: China Labor Watch (2012)
In this 2012 investigative report SACOM revisited Foxconn's plants in Zhengzhou, China, whose sole product is the iPhone. Workers are still facing deplorably harsh working conditions including excessive overtime, unpaid overtime, meager wages, inadequate training and protection for workers, arbitrary relocation of workforce, crackdown on strikes, and inhumane management practices. [Listed under information due to age of report]
Source: SACOM (2012)
Biel Crystal supplies 60% of the world's touchscreen cover glasses, including 60% of Apple products' cover glasses. This SACOM 2013 investigative report discovered serious labour rights abuses in Biel Crystal's Chinese factories including excessive working hours, military-style management, worker suicides and blank work contracts. Moreover, Biel Crystal's Shenzhen factory has been fined by the Shenzhen municipal government for 3 continuous years of polluting the environment. [Listed under Information due to age of report]
Source: SACOM (2013)
The Poisonous Pearl is a 2016 report by Good Electronics which focuses on the experiences of (former) workers in the electronics industry in China who are victims of chemical poisoning. The health of all the workers in the report was damaged by exposure to hazardous chemicals such as benzene and n-hexane. All were working in large or small factories in the Pearl River Delta-region of China, an area well known as being a global hub for the production of consumer electronics (ICT). This company is supplied by factories in the region.
Source: SOMO (2016)
In 2019 the median pay for a worker at this company was US$57,596. The CEO was paid 201 times this amount. Exorbitant CEO pay is a major contributor to rising inequality. CEOs are getting more because of their power to set pay, not because they are increasing productivity or possess specific, high-demand skills. The economy would suffer no harm if CEOs were paid less (or taxed more). In contrast, the CEO-to-typical-worker compensation ratio was 20-to-1 in 1965 and 58-to-1 in 1989.
Source: AFL-CIO (2020)
This company was one of four companies that agreed to pay a total of US$324m to settle a class action lawsuit accusing them of conspiring to hold down salaries in Silicon Valley by agreeing not to recruit or poach employees from each other. However in Aug 2014 a US court rejected this settlement on the basis that more than 60,000 top-level workers were affected, saying that the amount should be larger. The settlement amount was changed to US$415m in 2015. [Listed under Information due to age of report]
Source: news article (2015)
In 2013 a Chinese court fined Apple US$160,400 over a copyright infringement, saying the company sold pirated electronic books via its App Store. Under the court ruling, Apple must pay compensation to eight Chinese writers and two companies for violating their copyright. Apple also paid 60 million yuan (US$9.62m) in 2013 to a China's Proview Technology, to settle a dispute over the iPad trademark in China.
Source: news article (2013)
The Coalition for App Fairness is a coalition of companies including Spotify, Epic Games (maker of Fortnite) and Match Group (maker of Tinder), who aim to reach a fairer deal for the inclusion of their apps into the Apple App Store. Their criticisms of Apple include anti-competitive policies, the arbitrary 30% "App Tax" on creators and consumers, and monopoly power over software distribution to iOS devices.
Source: Coalition for App Fairness (2021)
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target; commit to 100% renewable power.
Source: We Mean Business (2021)
This 2016 scorecard by SOMO compares electronics companies on their policies and efforts regarding responsible mining and the elimination of child labour, with special attention to the mining of gold. This company is above industry standard on 5 out of 7 criteria.
Source: Stop Child Labour (2016)
This company has extensive environmental responsibility claims on its website.
Source: company website (2020)
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Source: New Plastics Economy (2022)
This company is a member of the Circular Economy 100 (CE100) Network, a multi-stakeholder platform run by the Ellen MacArthur Foundation. The CE100 is the world's leading circular economy network, and facilitates market making by providing collaborative and pre-competitive opportunities which bring together business, innovators, cities and governments, universities, and thought leaders.
Source: Ellen MacArthur Foundation (2019)
This company is a member of the Green Chemistry and Commerce Council (GC3), a business-to-business forum that advances the application of green chemistry and design for environment across supply chains. It provides an open forum for cross-sectoral collaboration to share information and experiences about the challenges to and opportunities for safer chemicals and products.
Source: GC3 (2019)
This company is a participant in the Public-Private Alliance for Responsible Minerals Trade (PPA), a multi-sector and multi-stakeholder initiative to support supply chain solutions to conflict minerals challenges in the Democratic Republic of Congo (DRC) and the Great Lakes Region (GLR) of Central Africa. The PPA provides funding and coordination support to organizations working within the region to develop verifiable conflict-free supply chains; align chain-of-custody programs and practices; encourage responsible sourcing from the region; promote transparency; and bolster in-region civil society and governmental capacity.
Source: PPA (2019)
This company is a member of the Responsible Business Alliance (formerly the Electronic Industry Citizenship Coalition), a non-profit coalition of electronics companies which supports the rights and wellbeing of workers and communities worldwide affected by the global electronics supply chain. RBA members commit and are held accountable to a common Code of Conduct and utilize a range of RBA training and assessment tools to support continuous improvement in the social, environmental and ethical responsibility of their supply chains.
Source: RBA (2022)
This company is a member of the Responsible Minerals Initiative (formerly the Conflict-Free Sourcing Initiative), which helps companies address conflict minerals issues in their supply chains. The RMI provides information on conflict-free smelters and refiners, common tools to gather sourcing information, and forums for exchanging best practices on addressing conflict minerals. Membership is open to companies that use or transact in tantalum, tin, tungsten or gold (3TG). Founded in 2008 by members of the Electronic Industry Citizenship Coalition and the Global e-Sustainability Initiative.
Source: RMI (2019)
The Electronics TakeBack Coalition's Recycling Report Card evaluates takeback and recycling programs for computer, TV, printer and game console companies. The report card focuses on the programs available to consumers in the US, and relies on publicly available information, as of Sept 2010. This company received a grade of C+ for its recycling efforts in the USA.
Source: Electronics TakeBack Coalition (2010)
The 2019 Corporate Human Rights Benchmark assessed 200 of the largest publicly traded companies in the world from the Agricultural Products, Apparel, Extractives and ICT Manufacturing sectors on 100 human rights indicators. This company's score was in the 30-40 band range. The overall average score was a disappointing 24%.
Source: CHRB (2019)
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: company website (2017)
A 2012 audit of Foxconn performed by the Fair Labor Association at the request of Apple Inc. found excessive overtime and problems with overtime compensation; several health and safety risks; and crucial communication gaps that have led to a widespread sense of unsafe working conditions among workers.
Source: Fair Labor Association (2012)
Business & Human Rights Resource Centre digital platform presents news and allegations relating to the human rights impact of over 20,000 companies. Their enhanced Company Dashboards also include financial information, key data points based on corporate policies, and scores from prominent civil society benchmarks. Follow the link and use the search function to view this company's dashboard.
Source: BHRRC (2022)
OpenSecrets.org tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.
Source: Open Secrets (2020)
Apple has received much criticism for the use of sweatshop labor, environmental destruction, and unethical business practices as a result of the method they undertake to produce electronics. See an extensive list of criticisms on Wikipedia by following the link below.
Source: Wikipedia (2014) |
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Company Details
| Type | Wholly-owned subsidiary |
| Revenue | 9.8 billion AUD (2020) |
| Employees | 3,900 (2020) |
Contact Details
| Address | Level 13, 255 Pitt St, Sydney, NSW, 2000, Australia |
| Phone | 02 9641 8000 |
| Freecall | 132 622 |
| Website | www.apple.com.au |
Products / Brands
Apple Australia|
Apple AirPods True Wireless Earbuds Apple HomePod Smart Speakers Apple Mac Desktop Computers Apple Macbook Laptops Apple Music Music Streaming Apple TV Video Streaming Apple TV Media Streaming Devices |
Apple Watch Smartwatches Beats True Wireless Earbuds iMessage Messaging iOS Software iPad Tablets iPhone Smartphones |