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Pirovic Family Farms

OVERALL

Owned
AUS
Rating
Criticism, some praise

Egg producers

Founded in 1967, today they employ 80 staff on 4 sites with approximately 500,000 hens.

Pirovic Enterprises Pty Ltd   AUS     website   email      

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Pirovic Enterprises Pty Ltd
Environment Australian Organic Award winner
This company was awarded the Australian Organic Farmer of the Year Award 2019 for their dedication to organics on a very large scale. The award was given by Australian Organic, owner of Australia's largest and most well known organic certification system.
Source: ACO (2019)
Environment 3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2022 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2022)
Animals High free range stocking densities
For eggs to be labelled free range, the Model Code of Practice says there should be a maximum of 1500 hens per hectare. In 2020 Choice updated its list of which egg brands meet the Model Code. According to the report, this company uses a stocking density of 10,000 hens per hectare for its free range eggs, and 2,500 for its organic free range eggs, well in excess of the Model Code.
Source: Choice (2020)
Social Misleading labelling
This company was fined $300,000 in Sept 2014 for engaging in misleading conduct and making misleading representations in its labelling and promotion of eggs as 'free range', in proceedings brought by the Australian Competition and Consumer Commission.
Source: ACCC (2014)
Animals Factory farming
This company produces cage eggs, where each bird is allocated space less than the size of a piece of A4 paper. Birds are unable to turn around easily, stretch out, flap their wings or exercise. Cages do not satisfy the hen's behavioural need to perch, dust bathe, forage, and lay their eggs in a secluded nest.
Source: company website (2015)
Environment Organic products
This company manufactures or distributes products that are certified organic under the Australian Certified Organic label. Organic produce is approximately 6% of overall egg sales.
Source: ACO (2022)
Animals Farm Transparency Project profile
The Farm Transparency Project Repository is a public repository/gallery for videos, photos, documents and campaign materials relating to the animal rights movement in Australia. Follow the link to see their profile on this company.
Source: Farm Transparency Project (2022)

> About the Icons

Company Details

Type Family-owned private company
Employees 80 (2010)

Contact Details

Address 138 Sixth Ave, Llandilo, NSW, 2747, Australia
Phone 02 4777 4176
Website www.pirovic.com.au

Products / Brands

Pirovic Family Farms
Pirovic Eggs


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