Kellogg Australia bought Specialty Cereals in Sept 2008.
|Kellogg Australia Pty Ltd||AUS||website|
| Kellogg Company
owns 100% of Kellogg Australia Pty Ltd
| W.K. Kellogg Foundation
owns 30% of Kellogg Company
|Kellogg Australia Pty Ltd|
Kellogg's has won the Parents Voice Shame Award for Smoke and Mirrors in 2017 and every year from 2007 to 2011 for the use of misleading claims on children's foods that make an unhealthy product appear healthier than it is. Kellogg's also won the Parents Voice Shame Award for Pester Power in 2010, 2011 and 2012 for its food marketing campaigns that encourage children to nag for unhealthy foods. The Parents Voice (previously Parents Jury) is a children's health advocacy group.
[Source 2017][More on Irresponsible Marketing]
This company has been criticised for offensive advertising. In 2013/14 the Advertising Standards Bureau upheld complaints about three ads by this company on the grounds that they breached advertising codes. The ads were subsequently discontinued or modified.
[Source 2014][More on Irresponsible Marketing]
Named and shamed in the 2016 CHOICE Shonky Awards for reducing the size and packaging of its Pringles chips, while increasing the saturated fat content nearly 60%. CHOICE did the math and the new packs give you 9.3% less value for money.
[Source 2016][More on Irresponsible Marketing]
Named and shamed in the 2018 CHOICE Shonky Awards for its breakfast-to-go product, Nutri-Grain To Go Banana & Honey Smash and its high sugar content. Choice points out that while lots of snacks and sweets are high in sugar, most of them don't masquerade as 'ironman food'.
[Source 2018][More on Irresponsible Marketing]
This company won an award in 2013 from the Australian Packaging Covenant, for demonstrating their commitment to environmental sustainability by performing 'above and beyond' in their efforts to minimise waste. This company achieved the highest overall score in their category, large food company.
[Source 2013][More on Packaging]
This company is a signatory to the Responsible Children's Marketing Initiative (RCMI), which is managed by the Australian Food & Grocery Council and covers products found in retail outlets. Companies that have signed up to the initiative commit to: only advertising healthier choices to children and encouraging a healthy lifestyle through good diet and physical activity; not paying for or seeking product placement television programs, editorial content or interactive games aimed at children, unless the product is a healthier choice; not advertising and marketing to children in Australian schools unless they are asked to by those schools.
[Source 2015][More on Irresponsible Marketing]
According to data released by the Australian Tax Office in Dec 2018, this company was one of 2,159 local and foreign-based companies that paid no tax in Australia in 2016-17. Please note however that companies pay income tax on profits, not revenue (total income). While some companies use tax havens and loopholes to avoid paying their fair share of tax in Australia, other companies that paid no tax have perfectly legitimate reasons.
[Source 2018][More on Finance]
This company received a score of 9 out of a possible total of 9 in the WWF Palm Oil Buyers' Scorecard 2016, which rates companies on what they are - and aren't - doing to prevent the negative environmental and social impacts of palm oil production.
[Source 2016][More on Palm Oil]
The Union of Concerned Scientists' 2015 Palm Oil Scorecard scores America's top brands on their commitments to use deforestation-free palm oil. This company received a score of 88.5/100, signifying strong commitment.
[Source 2015][More on Palm Oil]
In 2018 KnowTheChain benchmarked 120 large global companies in the ICT, Food & Beverage, and Apparel & Footwear sectors on their efforts to address forced labour and human trafficking in their supply chains. This company received a score of 66/100.
[Source 2018][More on Workers Rights]
This company received a SAM Rank of 89/100 in the Food Products category of the 2018 SAM Corporate Sustainability Assessment. The index is based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
[Source 2018][More on Sustainability Reporting]
Ethical Consumer has ranked companies' practices and policies in relation to their palm oil sourcing for the Rainforest Foundation/Ethical Consumer palm oil campaign. This company received a 'green' rating.
[Source 2016][More on Palm Oil]
In 2018, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of B.
[Source 2018][More on Climate Change]
The Access to Nutrition Index (ATNI) is a global initiative that evaluates the world's largest food and beverage manufacturers on their policies, practices and performance related to undernutrition and obesity. Of the 22 companies ranked this company came 8th.
[Source 2018][More on Product Safety]
This website by German NGO Earth Link rates companies on their corporate policies against child labour, production monitoring and accusations of child labour. This company received at least one green mark, and no red marks, indicating good performance in one or more of these areas.
[Source 2013][More on Human Rights]
In 2018, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security Score of B.
[Source 2018][More on Human Rights]
The 2017 Corporate Human Rights Benchmark assessed 98 of the largest publicly traded companies in the world from the Agricultural Products, Apparel and Extractives sectors on 100 human rights indicators. This company's score was in the 40-49 band range. The overall average score was 28.7%.
[Source 2017][More on Human Rights]
A 2016 report by Amnesty International found a range of labour rights abuses on the palm oil plantations operated by Wilmar's subsidiaries and suppliers in Indonesia. These abuses include worst forms of child labour, forced labour, discrimination against women workers, people being paid below the minimum wage, and workers suffering injuries from toxic chemicals. The report confirms that Kellogg's has a joint venture with, and sources palm oil from Wilmar.
[Source 2016][More on Palm Oil]
This company sources palm oil from at least 20 of the 25 dirty palm oil producers identified in the 2018 Greenpeace report "The Final Countdown". In addition to deforestation, the 25 individual cases in the report include evidence of exploitation and social conflicts, illegal deforestation, development without permits, plantation development in areas zoned for protection and forest fires linked to land clearance.
[Source 2018][More on Palm Oil]
In 2018 volunteers collected and catalogued more than 187,000 pieces of trash from beach cleanups around the world to find out which corporations are contributing the most to the global plastic pollution problem. While not in the top 10, this company ranked as one of the world's worst plastic polluters.
[Source 2018][More on Oceans]
In 2019 Rainforest Action Network (RAN) conducted a series of undercover investigations which showed that several major snack food producers, including this company, have been found purchasing palm oil from mills that have continued to source palm oil resulting from the illegal clearing of lowland rainforests within the nationally protected Rawa Singkil Wildlife Reserve in Indonesia. These mills are located immediately next to areas of illegal encroachment into the Leuser Ecosystem and lack the necessary procedures to trace the location where the palm oil they sell is grown, a key requirement for complying with the No Deforestation, No Peatlands, No Exploitation (NDPE) policy this company has publicly committed to.
[Source 2019][More on Palm Oil]
Testing commissioned by As You Sow found potentially harmful nanoparticles in Pop-Tarts. Nanomaterials have undergone little or no safety testing. Research shows that these tiny particles are so small that they can easily penetrate cell walls and slip into organs, including the brain, with infants and children particularly susceptible.
[Source 2013][More on Product Safety]
In 2013 Kellogg agreed to pay $4 million to settle a class-action lawsuit over the marketing claims it made for Frosted Mini-Wheats. The company was sued for saying that the cereal improved children's attentiveness, memory and other cognitive functions.
[Source 2013][More on Irresponsible Marketing]
In 2019 this company agreed to pay US$20 million to settle a class action lawsuit that claimed that they falsely advertised their sugar-filled cereals as healthy.
[Source 2019][More on Irresponsible Marketing]
This company received a score of 47.9/100 in the Newsweek Green Ranking 2017, which ranks the world's largest publicly traded companies on eight indicators covering energy, greenhouse gases, water, waste, fines and penalties, linking executive pay to sustainability targets, board-level committee oversight of environmental issues and third-party audits. Ranking methodology by Corporate Knights and HIP Investor.
[Source 2017][More on Sustainability Reporting]
Rank a Brand searches the websites of brands for the answers to carefully targeted questions. From this they calculate sustainability scores based on the themes of environment, climate, labor issues, and transparency. Brands owned by this company received a 'D'.
[Source 2015][More on Sustainability Reporting]
GMO Inside Campaign has called for a boycott of Kellogg's products for Kellogg's pro Genetically Engineered stance. Kellogg was a key player in the introduction of GMO Sugar in the USA in 2008.
[Source 2013][More on Genetic Engineering]
This company has products rated RED in the Centre for Food Safety's True Food Shopper's Guide (USA). Products on the RED list contain ingredients that come from the most common GE crops (corn, soy, canola, cotton). Companies with products on this list have confirmed that their products may have or are likely to be made with GE ingredients, or have not denied using GE foods when given the opportunity to do so.
[Source 2013][More on Genetic Engineering]
Named in Consumers International's International Bad Product Awards 2007. Key to Kellogg's success has been the use of some of the most persistent and persuasive marketing methods to children. Many of these products are breakfast cereals high in fat, sugar and/or salt. [Listed under Information due to age of report]
[Source 2007][More on Irresponsible Marketing]
Named in Consumers International's International Bad Product Awards 2008. Lego and Kellogg's came up with the idea of tapping into kids' love of Lego by releasing edible candy bricks made to look just like the real thing. It would seem they didn't realise that toddlers may mistake real Lego for their 'Fun Snacks'. It was discontinued soon afterwards (2008).
[Source x][More on Product Safety]
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
[Source 2019][More on Oceans]
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target; responsible corporate engagement in climate policy; remove commodity-driven deforestation from all supply chains by 2020; develop low carbon action plan; commit to 100% renewable power.
[Source 2017][More on Climate Change]
This company was recognised as a leading organisation in the Diversity Best Practices Inclusion Index. Participants are scored on three areas: Best practices in recruitment, retention and advancement of people from under-represented groups - women, racial/ethnic minorities, people with disabilities and lesbian, gay, bisexual, transgender and queer (LGBTQ) people; creating an inclusive culture through leadership, accountability, communications and employee engagement; and transparency in willingness to share workforce demographic data.
[Source 2018][More on Workers Rights]
In 2015 Kellogg received praise from the Humane Society for its commitment to sourcing the eggs it uses each year from cage-free hens by 2025.
[Source 2015][More on Factory Farming]
This company is a member of How2Recycle. The How2Recycle Label is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels. Companies must be a member of the program to use the How2Recycle Label.
[Source 2017][More on Multi-Stakeholder Initiatives]
This company has been issuing Corporate Responsibility Reports since 2008. Click link below to view report.
[Source 2010][More on Sustainability Reporting]
This company is a member of the Sustainable Agriculture Initiative (SAI) Platform, the main food industry initiative supporting the development of sustainable agriculture worldwide. Created by Nestle, Unilever and Danone in 2002, the SAI Platform is a non-profit organization to facilitate sharing, at precompetitive level, of knowledge and initiatives to support the development and implementation of sustainable agriculture practices involving the different stakeholders of the food chain.
[Source 2019][More on Multi-Stakeholder Initiatives]
This company is a member of the Supplier Ethical Data Exchange (Sedex), a not-for-profit, membership organisation that leads work with buyers and suppliers to deliver improvements in responsible and ethical business practices in global supply chains. Tens of thousands of companies use Sedex to manage their performance around labour rights, health & safety, the environment and business ethics.
[Source 2018][More on Multi-Stakeholder Initiatives]
In 2016 Greenpeace published a report on the progress towards zero deforestation in the palm oil supply chains of several multinational companies. Companies were assessed on three criteria: responsible sourcing, transparency and industry reform. This company was rated as 'getting there'.
[Source 2016][More on Palm Oil]
The Forest 500 identifies, ranks, and tracks the governments, companies and financial institutions worldwide that together could virtually eradicate tropical deforestation. Rankings are based on their public policies and commitments and potential impacts on tropical forests in the context of forest risk commodities (palm oil, soya, beef, leather, timber, and pulp and paper). This company received a score of 3/5.
[Source 2018][More on Forests]
In May 2014 Oxfam singled out Kellogg and General Mills as two of the worst food companies on climate and called on them to lead the sector towards more responsible policies and practices. In August 2014, following public pressure, Oxfam welcomed Kellogg's climate action commitment to take industry-leading steps to cut greenhouse gas emissions in its agricultural supply chains in line with climate science.
[Source 2014][More on Climate Change]
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
[Source 2015][More on Human Rights]
Oxfam's 2016 Behind the Brands Scorecard assesses the agricultural sourcing policies of the world's 10 largest food and beverage companies. It exclusively focuses on publicly available information that relates to the policies of these companies on their sourcing of agricultural commodities from developing countries. This company scored 53% (some progress).
[Source 2016][More on Governance]
OpenSecrets.org tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.
|Company Structure||Wholly-owned subsidiary|
|Revenue||$443 million in 2016|
|# Employees||403 in 2016|
|Company Ranking||802 in top 2000 Australian companies|
|Subsidiaries||Specialty Cereals Pty Ltd|
|Address||41-51 Wentworth Ave, Pagewood, NSW, 2019, Australia|
|Phone||02 9384 5555|
|Fax||02 9384 7749|
|Freecall||1800 000 474|
Products / BrandsKellogg Australia
Be Natural Muesli & Oats
Be Natural Muesli Bars
Be Natural Health Bars
Be Natural Cereal
Bear Naked Muesli & Oats
Bear Naked Muesli Bars
Kellogg's Breakfast On the Go
Kelloggs Muesli Bars
Kelloggs Muesli & Oats
LCMs Muesli Bars
Nutri-Grain Breakfast On the Go
Sunibrite Muesli Bars
Kellogg's vows to 'deforestation-free' palm oil
24th Feb 2014 — Human rights concerns embedded in shareowner action on climate change can be found in a resolution filed this year by Green Century Capital Management, requesting that Kellogg's, one of the world's largest food processing companies, commit to sourcing only deforestation-free palm oil. Green Century announced this week that it has withdrawn the resolution after Kellogg's agreed to source only deforestation-free palm oil, with a target date to do so of Dec. 31, 2015. Kellogg's agreement, by which it will adhere to the following three principles, includes a commitment to human rights: [source]