API Consumer Brands

Healthcare, pharmaceuticals & skin care

New Zealand based manufacturer of health & beauty products. Owned by Australian-based pharmaceutical company, API, owner of Priceline.

Company Ownership


API Consumer Brands	NZL	website	email
Australian Pharmaceutical Industries Ltd owns 100% of API Consumer Brands	AUS	website	email
Healthcare services API has four core business operations - pharmaceutical distribution, manufacturing, retail pharmacy brands and hospital and medical distribution. API was established as a chemists' co-operative in 1910 and listed on the ASX on 16 June 1997. The API retail pharmacy banner groups are Priceline, Soul Pattinson, and Pharmacist Advice. Almost 90 per cent of the 1579 pharmacies, health and beauty stores and beauty salons supplied by API are owned and operated by franchisees. Acquired by Wesfarmers in 2022.
Wesfarmers Ltd owns 100% of Australian Pharmaceutical Industries Ltd	AUS	website	email	twitter
Retail, energy, insurance, chemicals Founded in WA in 1914 as a farmers' cooperative, today Wesfarmers operations include department stores; home improvement and office supplies; insurance; chemicals, energy and fertilisers; and industrial and safety products. Acquired Coles Group in 2007 for $20 billion in the biggest takeover in Australian corporate history. Coles was spun-off in November 2018. Wesfarmers kept Officeworks, Kmart and Target, which were part of Coles Group when it was acquired by Wesfarmers.