Pernod Ricard

A 2013 peer-reviewed report indentified three CSR tactics employed by alcohol companies (including this one) which are closely tied in with the industry's underlying corporate intents. First, the alcohol manufacturers employ CSR as a means to frame issues, define problems and guide policy debates. In doing this, the alcohol companies are able to deflect and shift the blame from those who manufacture and promote alcoholic products to those who consume them. Second, the alcohol corporations promote CSR initiatives on voluntary regulation in order to delay and offset alcohol control legislation. Third, the alcohol corporations undertake philanthropic sponsorships as a means of indirect brand marketing as well as gaining preferential access to emerging alcohol markets
Source: Advertising Standards Authority (2013)

As listed on the We Mean Business website, this company has committed to the following climate action initiatives: improve water security.
Source: We Mean Business (2017)

This company is a member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is affiliated with the United Nations.
Source: IARD (2021)

This company has sustainability claims on its website.
Source: company website (2020)

This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Source: New Plastics Economy (2019)

This company is a member of Bonsucro - Better Sugar Cane Initiative, a global non-profit, multi-stakeholder organisation fostering the sustainability of the sugarcane sector through its leading metric-based certification scheme and its support for continuous improvement for members.
Source: Bonsucro (2019)

This company is a member of the Circular Economy 100 (CE100) Network, a multi-stakeholder platform run by the Ellen MacArthur Foundation. The CE100 is the world's leading circular economy network, and facilitates market making by providing collaborative and pre-competitive opportunities which bring together business, innovators, cities and governments, universities, and thought leaders.
Source: Ellen MacArthur Foundation (2019)

In 2006 UK animal rights campaigners Advocates For Animals urged Chivas Regal Whisky (owned by Pernod Ricard) and the Duke of Argyll, who has captained victorious Scotland teams, to end their sponsorship of the elephant polo world cup.
Source: news article (2006)