Pernod Ricard

A 2013 peer-reviewed report indentified three CSR tactics employed by alcohol companies (including this one) which are closely tied in with the industry's underlying corporate intents. First, the alcohol manufacturers employ CSR as a means to frame issues, define problems and guide policy debates. In doing this, the alcohol companies are able to deflect and shift the blame from those who manufacture and promote alcoholic products to those who consume them. Second, the alcohol corporations promote CSR initiatives on voluntary regulation in order to delay and offset alcohol control legislation. Third, the alcohol corporations undertake philanthropic sponsorships as a means of indirect brand marketing as well as gaining preferential access to emerging alcohol markets
[Source 2013][More on Irresponsible Marketing]

This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
[Source 2019][More on Oceans]

As listed on the We Mean Business website, this company has committed to the following climate action initiatives: improve water security.
[Source 2017][More on Climate Change]

Pernod Ricard SA's Corporate Social Responsibility report cites plans, activities and some results including: a reduction in water consumption per production unit by 23% since 2008; a fall in CO2 emissions at manufacturing plants; organic waste reduction of 58% since 2008; recycling rate of solid waste now 84%.
[Source 2013][More on Sustainability Reporting]

This company is a member of Bonsucro - Better Sugar Cane Initiative, a global non-profit, multi-stakeholder organisation fostering the sustainability of the sugarcane sector through its leading metric-based certification scheme and its support for continuous improvement for members.
[Source 2019][More on Multi-Stakeholder Initiatives]

This company is a member of the Circular Economy 100 (CE100) Network, a multi-stakeholder platform run by the Ellen MacArthur Foundation. The CE100 is the world's leading circular economy network, and facilitates market making by providing collaborative and pre-competitive opportunities which bring together business, innovators, cities and governments, universities, and thought leaders.
[Source 2019][More on Multi-Stakeholder Initiatives]

In 2006 UK animal rights campaigners Advocates For Animals urged Chivas Regal Whisky (owned by Pernod Ricard) and the Duke of Argyll, who has captained victorious Scotland teams, to end their sponsorship of the elephant polo world cup.
[Source 2006][More on Animal Rights]