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Mosaic Brands

OVERALL

Owned
AUS
Rating
Criticisms

Women's fashion retailer

Formerly Noni B Ltd. Founded in 1977 and listed on the Australian Stock Exchange in May 2000. They operate over 1400 stores around Australia. Private investment group Alceon became the major shareholder in 2014. Acquired the Events and Queenspark brands in 2015, Pretty Girl Fashion Group in 2016 and 5 clothing brands from Speciality Fashion Group in 2018.

Company Ownership

Mosaic Brands Ltd   AUS     website   email   facebook   
  Alceon Group Pty Ltd   
   owns 36% of Mosaic Brands Ltd  
AUS     website         

Private investment group

Specialist advisory, investment, and capital solutions firm founded by former Babcock & Brown executives in 2010. Acquired Noni B in 2014.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Mosaic Brands Ltd
Social Efforts to pay a living wage
Oxfam Australia's Company Tracker compares the big clothing brands on their efforts to pay a living wage to the women working in their factories. This company has released the names and addresses of at least 70% of their supplier factories, has taken some action towards paying a living wage within a set timeframe in the supply chain, and has made a commitment to ringfence wages.
Source: Oxfam Australia (2021)
Social Turkmen Cotton Pledge signatory
This company has signed the Cotton Pledge with the Responsible Sourcing Network, signifying a public commitment to not knowingly source Turkmen cotton for the manufacturing of any of their products until the Government of Turkmenistan ends the practice of forced labor in its cotton sector. Each cotton season, Turkmen public sector workers are forced by the government to fulfill cotton picking quotas and private businesses are forced to contribute to the efforts financially or with labor. This places a huge burden on the health, education, and general well-being of Turkmen citizens.
Source: Responsible Sourcing Network (2021)
Social C grade in 2021 Ethical Fashion Report
C grade in Baptist World Aid Australia's '2021 Ethical Fashion Report', which grades companies, from A to F, on the strength of their systems to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability.
Source: Baptist World Aid Australia (2021)
Social No COVID Fashion Commitments
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed no evidence of actions that it covered any of the COVID Fashion Commitments.
Source: Baptist World Aid Australia (2020)
Social 1.5/4 for purchasing practices
In 2020 Oxfam evaluated several clothing brand's purchasing practices across seven categories: whether a brand provides accurate forecasts of upcoming work to factories; its price negotiation strategies; whether a factory's environmental and social compliance influences the brand's purchasing decisions; how a brand places orders with factories; what its payment terms are; commitment to pay a living wage; and the transparency of a brand's supply chain. This company was given a score of 1.5 with 4 being the highest possible score.
Source: Oxfam Australia (2020)
Social Workers rights in Bangladesh
According to Oxfam's 2019 report, "Made in Poverty - The True Cost of Fashion", this company sources from Bangladesh. Some of the many disturbing findings of the research in Bangladesh were that 100 per cent of workers interviewed were not paid a living wage, nine out of ten could not afford enough food for themselves and their families until their next monthly pay and seven out of 10 could not pay for medical treatment when they were sick or injured. Other findings include people sleeping on floors in overcrowded houses, spiralling debts, and mothers separated from their children.
Source: Oxfam Australia (2019)
Social Fined for misleading advertising
In 2021 this company paid penalties totalling $630,000, and admitted that it breached the Australia Consumer Law in its promotion of pandemic-related 'Health Essential Products'. The ACCC issued five infringement notices to Mosaic Brands in respect of alleged false or misleading representations relating to hand sanitiser and face masks advertised on Mosaic Brands websites and via direct marketing between March and June 2020.
Source: ACCC (2021)

> About the Icons

Company Details

Type Public company
Revenue 372 million AUD (2018)
Employees 1,000+ (2015)
Subsidiaries Pretty Girl Fashion Group Pty Ltd 

Clothing retail

Operates over 350 retail ladies fashion outlets across Australia under the brands Table Eight, Rockmans, BeMe and W. Lane. Bought Rockmans from Woolworths for $50 million in 2000. Owned by Packer's Consolidated Press Holdings until 2016, when Noni B acquired the group for over $75 million.


Rivers (Australia) Pty Ltd 

Clothing retailer

National clothing and footwear retailer for men and women with 150 stores across Australia. Previously owned by Philip Goodman, who sold the company to Specialty Fashion Group in Nov 2013 for $5 million, who sold the company to Noni B in 2018.


EziBuy Ltd 

Clothing and homewares retailer

Established in New Zealand in 1978 and acquired by Woolworths in 2013. Sydney-based investment firm, Alceon Group bought the business from Woolworths in 2017, and sold 51% to Mosaic Brands in 2019, who took over full ownership in 2021. In Australia Ezibuy sells its products online and through catalogues only, but operates some retail stores in New Zealand.

Contact Details

Address 61 Dunning Ave, Rosebery, NSW, 2018, Australia
Phone 02 8577 7777
Email companysecretary@mosaicbrandsltd.com.au
Website www.mosaicbrandslimited.com.au

Products / Brands

Mosaic Brands
Autograph Womens Fashion
Autograph Womens Plus Size
BeMe Womens Fashion
BeMe Womens Plus Size
Crossroads Womens Fashion
Crossroads Womens Plus Size
Events Womens Fashion
Katies Womens Fashion
Liz Jordan Womens Fashion
Maggie T Womens Fashion
Millers Womens Fashion
Noni B Womens Fashion
Rivers Menswear (casual)
Rivers Womens Shoes
Rivers Mens Shoes
Rivers Childrenswear
Rivers Womens Fashion
Rockmans Womens Fashion
Table Eight Womens Fashion
W. Lane Womens Fashion

EziBuy
Ezibuy E-commerce


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