CEO and owner Renzo Rosso founded Diesel in 1978. Diesel makes modish men's and women's casual wear, sportswear and kids' clothes. Its name is licensed to makers of jewellery, watches, leather goods (handbags, wallets), eyewear, fragrances and footwear. Diesel's products are sold in more than 80 countries.
| OTB SpA
owns 100% of Diesel SpA
This company appears on PETA's (People for the Ethical Treatment of Animals, USA) 'Companies That Do Test On Animals' list, signifying that they manufacture products that are tested on animals at some stage of development.
[Source 2020][More on Animal Testing]
Rank a Brand searches the websites of brands for the answers to carefully targeted questions. From this they calculate sustainability scores based on the themes of environment, climate, labor issues, and transparency. Brands owned by this company received an 'E', the lowest possible score.
[Source 2017][More on Sustainability Reporting]
The 2020 Fashion Transparency Index reviewed 250 of the world's largest fashion brands and retailers and ranked them according to how much they disclose about their social and environmental policies, practices and impacts. Brands owned by this company scored 11%, signifying it makes some efforts to manage and improve their supply chains but make little supply chain information publicly available. The average score was 23% and the highest score was 73%.
[Source 2020][More on Sustainability Reporting]
Greenpeace launched their Detox Campaign in 2011 to expose the direct links between global clothing brands, their suppliers and toxic water pollution around the world. As a result, many companies have joined Greenpeace's Detox Program, which requires companies to adopt a credible, individual and public commitment to phase out the use and release of all toxic chemicals from their global supply chain and products, by 1 January 2020. This company is yet to make a commitment despite pressure from Greenpeace.
[Source 2016][More on Habitats]
This company has been criticised for offensive advertising. In 2011 the Advertising Standards Bureau upheld complaints about a billboard by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
[Source 2011][More on Irresponsible Marketing]
Maid in India', a 2012 report by two Dutch NGOs (SOMO and ICN) revealed how workers in the South Indian garment and textile industry continue to suffer exploitative working conditions while making garments for Western brands. While some recent improvements have been made, thousands of girls work under recruitment and employment schemes that amount to bonded labour. This company was shown to be sourcing from one or more of the four garment manufacturers investigated, and failed to respond to a review request. [Listed under Information due to age of report]
[Source 2012][More on Workers Rights]
This company claims they will soon stop ordering for sandblasted jeans, but haven't publicly banned it yet. Sandblasting is a dangerous and deadly process which involves workers firing sand at jeans under high pressure. It has been known to kill workers within months as the inhalation of large amounts of silica dust generated during sandblasting causes silicosis, a potentially lethal pulmonary disease.
[Source 2012][More on Workers Rights]
This company has announced that they don't sell animal fur or are phasing in a fur-free policy.
[Source 2019][More on Animal Rights]
Diesel's controversial 2007 "Global Warming Ready" advertising campaign, which supposedly was supposed to raise awareness on the problem of global warming, depicts the global warming as opportunity for young and fabulous to continue their glamorous lifestyles. Opinions on the purpose of this campaign varied from shocking but educational to trivializing and harmful.
[Source 2007][More on Irresponsible Marketing]
This not-for-profit organization was founded in Italy in 2008. It is the foundation of the Only The Brave Group. The foundation came to life with the purpose of redressing the balance of disadvantaged young people in its local region in North East Italy. As the foundation developed, the main focus shifted to Africa.
[Source 2011][More on Finance]
|Company Structure||Private company|
|Address||Molvena, Vicenza, Italy|