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Bendon

OVERALL

Owned
NZL
Rating
No rating

Lingerie

Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.

Bendon Ltd   NZL     website         

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Bendon Ltd
Social Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)

> About the Icons

Company Details

Type Private company
Founded 1947
Employees 500 (2020)
Subsidiaries Pleasure State Pty Ltd 

Lingerie

Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.

Contact Details

Address Auckland , New Zealand
Website www.bendongroup.com

Products / Brands

Bendon
Bendon Underwear/Socks/Sleepwear
Bendon Intimate Apparel
Davenport Underwear/Socks/Sleepwear
Evollove Intimate Apparel
Fayreform Intimate Apparel
Heidi Klum Intimates Intimate Apparel
Hey Sister Intimate Apparel
Hickory Intimate Apparel
HK Man Underwear/Socks/Sleepwear
Kissed by Lovable Intimate Apparel
Lovable Intimate Apparel
Pleasure State Intimate Apparel
Stella McCartney Intimate Apparel


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