Bendon
OVERALL |
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Owned |
NZL |
Rating |
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Lingerie
One of the world's largest intimate apparel companies, founded over 60 years ago. Operations in US, UK, Australia and New Zealand. Bendon closed its New Zealand manufacturing operations in 1999 to move production offshore. Merged with Australian lingerie company, Pleasure State, in 2011.
Company Ownership
Bendon Ltd | NZL | website | ||||
Cullen Investments Ltd ![]() owns 20% of Bendon Ltd |
NZL | website | ||||
Private investment company Founded in 1988 by executive chairman Eric Watson. Market sectors invested in include fashion retail, financial services, agriculture, real estate, and sports and entertainment. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Bendon Ltd | ||||
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012) |
Company Details
Employees | 600+ in 2012 |
Subsidiaries | Pleasure State Pty Ltd ![]() Lingerie Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake. |
Contact Details
Address | Auckland , New Zealand |
Website | www.bendongroup.com |
Products / Brands
Bendon
Bendon Underwear/Socks/Sleepwear Bendon Intimate Apparel Davenport Underwear/Socks/Sleepwear Evollove Intimate Apparel Fayreform Intimate Apparel Heidi Klum Intimates Intimate Apparel Hey Sister Intimate Apparel |
Hickory Intimate Apparel HK Man Underwear/Socks/Sleepwear Kissed by Lovable Intimate Apparel Lovable Intimate Apparel Pleasure State Intimate Apparel Stella McCartney Intimate Apparel |