Bendon
OVERALL |
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Owned |
NZL |
Rating |
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Lingerie
Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.
Bendon Ltd | NZL | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Bendon Ltd | ||||
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)
This company has been criticised for offensive advertising. In 2022 the Advertising Standards Bureau upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2022)
This company has an corporate social responsibility claims on its website in the areas of environment, sourcing, factory standards and more.
Source: company website (2023) |
Company Details
Type | Private company |
Founded | 1947 |
Employees | 500 (2020) |
Subsidiaries | Pleasure State Pty Ltd ![]() Lingerie Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake. |
Contact Details
Address | Auckland , New Zealand |
Website | www.bendongroup.com |
Products / Brands
Bendon
Bendon Underwear/Socks/Sleepwear Bendon Intimate Apparel Bendon Man Underwear/Socks/Sleepwear Davenport Underwear/Socks/Sleepwear Evollove Intimate Apparel Fayreform Intimate Apparel Lovable Intimate Apparel Pleasure State Intimate Apparel |