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Bendon

OVERALL

Owned
NZL
Rating
No rating

Lingerie

One of the world's largest intimate apparel companies, founded over 60 years ago. Operations in US, UK, Australia and New Zealand. Bendon closed its New Zealand manufacturing operations in 1999 to move production offshore. Merged with Australian lingerie company, Pleasure State, in 2011.

Company Ownership

Bendon Ltd   NZL     website         
  Cullen Investments Ltd   
   owns 20% of Bendon Ltd  
NZL     website   email      

Private investment company

Founded in 1988 by executive chairman Eric Watson. Market sectors invested in include fashion retail, financial services, agriculture, real estate, and sports and entertainment.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Bendon Ltd
Social Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)

> About the Icons

Company Details

Employees 600+ in 2012
Subsidiaries Pleasure State Pty Ltd 

Lingerie

Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.

Contact Details

Address Auckland , New Zealand
Website www.bendongroup.com

Products / Brands

Bendon
Bendon Underwear/Socks/Sleepwear
Bendon Intimate Apparel
Davenport Underwear/Socks/Sleepwear
Evollove Intimate Apparel
Fayreform Intimate Apparel
Heidi Klum Intimates Intimate Apparel
Hey Sister Intimate Apparel
Hickory Intimate Apparel
HK Man Underwear/Socks/Sleepwear
Kissed by Lovable Intimate Apparel
Lovable Intimate Apparel
Pleasure State Intimate Apparel
Stella McCartney Intimate Apparel


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