Bendon

OVERALL
Owned	NZL
Rating

Lingerie

Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.

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Company Assessment

PRAISE	CRITICISM	INFORMATION
Bendon Ltd
		Breaching advertising codes This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified. Source: Advertising Standards Bureau (2012) Breaching advertising codes This company has been criticised for offensive advertising. In 2022 the Advertising Standards Bureau upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified. Source: Advertising Standards Bureau (2022) CSR claims This company has an corporate social responsibility claims on its website in the areas of environment, sourcing, factory standards and more. Source: company website (2023)

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Company Details

Type	Private company
Founded	1947
Employees	500 (2020)
Subsidiaries	Pleasure State Pty Ltd  Lingerie Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.

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