Bendon

OVERALL
Owned	NZL
Rating

Lingerie

One of the world's largest intimate apparel companies, founded over 60 years ago. Operations in US, UK, Australia and New Zealand. Bendon closed its New Zealand manufacturing operations in 1999 to move production offshore. Merged with Australian lingerie company, Pleasure State, in 2011.

Company Ownership

Bendon Ltd	NZL	website
Cullen Investments Ltd       owns 20% of Bendon Ltd	NZL	website	email
Private investment company Founded in 1988 by executive chairman Eric Watson. Market sectors invested in include fashion retail, financial services, agriculture, real estate, and sports and entertainment.

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Company Assessment

PRAISE	CRITICISM	INFORMATION
Bendon Ltd
		Breaching advertising codes This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified. [Source 2012][More on Irresponsible Marketing]

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