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MGA Entertainment

OVERALL

Owned
USA
Rating
Criticisms

Toy maker

Won a lengthy legal battle with Mattel over the rights to Bratz in 2011. Brands include Little Tikes and Moxie Girlz.

MGA Entertainment Inc   USA     website         

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
MGA Entertainment Inc
Social Workers rights in China
This 2015 investigative report by China Labour Watch found that poor working conditions in Chinese toy factories continue. This company was among those implicated in the report. Labor abuses such as low wages and excessive overtime are still widespread, with very little improvement in working conditions over time.
Source: China Labor Watch (2015)
Social Workers rights in China
A 2019 report by China Labour Watch conducted investigations into five Chinese toy factories, which manufacture for the largest toy companies in the world, including this one. Labor abuses include low wages, excessive overtime, dangerous working conditions, terrible living conditions and gender discrimination.
Source: China Labor Watch (2019)
Social Sweatshops in China
This 2006 investigative report by China Labour Watch reveals Bratz dolls are made in a sweatshop in China, where women are routinely forced to work seven days and 94 ½ hours a week, for wages of just 51 ½ cents an hour, $4.13 a day. [listed under Information due to age of report]
Source: China Labor Watch (2006)

> About the Icons

Company Details

Type Family-owned private company
Revenue 9.6 billion USD (2020)
Employees 1,100 (2020)
Subsidiaries Zapf Creation AG (65% owned) 

Toys, especially dolls

Founded in 1932, today they are Europe's largest doll maker, with sales in more than 65 countries.

Contact Details

Address Van Nuys, California, USA
Website www.mgae.com

Products / Brands

MGA Entertainment
Bratz Dolls
Lalaloopsy Dolls
little tikes Baby & Pre-school
LOL Surprise Collectables
Moxie Girlz Dolls

Zapf Creation (65% owned)
Baby Born Dolls


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