Superdry
OVERALL |
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Owned |
UK |
Rating |
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Youth fashion retailer
Founded in the UK in 1985. Today their flagship brand, Superdry, is sold in over 70 countries across Europe, Asia, Australia and the Americas.
Superdry Plc | UK | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Superdry Plc | ||||
In 2022, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of A.
Source: CDP (2022)
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and NGOs. They work in partnership to improve the lives of workers across the globe who make or grow consumer goods - everything from tea to T-shirts, from flowers to footballs. This company is a full member.
Source: Ethical Trading Initiative (2021)
In 2022, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security Score of B.
Source: CDP (2022)
The 2022 Fashion Transparency Index reviewed 250 of the world's largest fashion brands and retailers and ranked them according to how much they disclose about their human rights and environmental policies, practices and impacts. Brands owned by this company scored 40%, signifying it is publishing suppliers lists as well as detailed information about their policies, procedures, social and environmental goals, supplier assessment and remediation processes, and is more likely to be addressing issues such as living wages and collective bargaining. The average score was 24% and the highest score was 78%.
Source: Fashion Revolution (2022) |
The Chinese government has facilitated the mass transfer of Uyghur and other ethnic minority citizens from the far west region of Xinjiang to factories across the country. Under conditions that strongly suggest forced labour, Uyghurs are working in factories that are in the supply chains of international brands. The 2021 Laundering Cotton report investigates how forced-labour-produced cotton and cotton-based goods from the Uyghur Region wend their way into international supply chains of well-known international clothing brands, including brands owned by this company.
Source: Sheffield Hallam University (2021)
This company owns brands rated 'Not good enough' by Good On You, whose rating system considers the most important social and environmental issues facing the fashion industry to assess a brand's impact on people, the planet and animals.
Source: Good On You (2021) |
This 2011 report by the Clean Clothes Campaign grades companies on their efforts to ensure workers in its supply chain receive a living wage. It states "This company did not respond to a request for information, and makes no information available on its website. It is therefore assumed that Supergroup has no ethical trading policies. It has, however, recently joined the Ethical Trading Initiative, so it is hoped this company will adopt a better stance towards wages and rights in the near future and publicly communicate this to consumers." [Listed under Information due to age of report]
Source: Clean Clothes Campaign (2011)
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
Source: PETA (2018)
This company has announced that they don't sell animal fur or are phasing in a fur-free policy.
Source: Humane Society (2019)
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Source: New Plastics Economy (2022)
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: company website (2018)
Business & Human Rights Resource Centre digital platform presents news and allegations relating to the human rights impact of over 20,000 companies. Their enhanced Company Dashboards also include financial information, key data points based on corporate policies, and scores from prominent civil society benchmarks. Follow the link and use the search function to view this company's dashboard.
Source: BHRRC (2022) |
Company Details
Type | Public company |
Revenue | 872 million GBP (2018) |
Contact Details
Address | Cheltenham, Gloucestershire, United Kingdom |
Website | corporate.superdry.com |