Youth fashion retailer
Founded in the UK in 1985. Today their flagship brand, Superdry, is sold in over 70 countries across Europe, Asia, Australia and the Americas.
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and NGOs. They work in partnership to improve the lives of workers across the globe who make or grow consumer goods - everything from tea to T-shirts, from flowers to footballs. This company is a full member.
Source: Ethical Trading Initiative (2018)
In 2020, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of B.
Source: CDP (2020)
This 2011 report by the Clean Clothes Campaign grades companies on their efforts to ensure workers in its supply chain receive a living wage. It states "This company did not respond to a request for information, and makes no information available on its website. It is therefore assumed that Supergroup has no ethical trading policies. It has, however, recently joined the Ethical Trading Initiative, so it is hoped this company will adopt a better stance towards wages and rights in the near future and publicly communicate this to consumers." [Listed under Information due to age of report]
Source: Clean Clothes Campaign (2011)
This company has announced that they don't sell animal fur or are phasing in a fur-free policy.
Source: Humane Society (2019)
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
Source: PETA (2018)
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
Source: New Plastics Economy (2019)
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: Modern Slavery Registry (2018)
The 2020 Fashion Transparency Index reviewed 250 of the world's largest fashion brands and retailers and ranked them according to how much they disclose about their social and environmental policies, practices and impacts. Brands owned by this company scored 20%, signifying it is doing a bit more than the others when it comes to having policies and commitments in place and auditing and reporting activities, but could be doing more. The average score was 23% and the highest score was 73%.
Source: Fashion Revolution (2020)
|Revenue||872 million GBP (2018)|
|Address||Cheltenham, Gloucestershire, United Kingdom|