Youth fashion retailer
Founded in the UK in 1985. Today their flagship brand, Superdry, is sold in over 70 countries across Europe, Asia, Australia and the Americas.
The Ethical Trading Initiative (ETI) is an alliance of companies, trade unions and NGOs. They work in partnership to improve the lives of workers across the globe who make or grow consumer goods - everything from tea to T-shirts, from flowers to footballs. This company is a full member.
[Source 2018][More on Workers Rights]
This website by German NGO Earth Link rates companies on their corporate policies against child labour, production monitoring and accusations of child labour. This company received at least one green mark, and no red marks, indicating good performance in one or more of these areas.
[Source 2013][More on Human Rights]
This 2011 report by the Clean Clothes Campaign grades companies on their efforts to ensure workers in its supply chain receive a living wage. It states "This company did not respond to a request for information, and makes no information available on its website. It is therefore assumed that Supergroup has no ethical trading policies. It has, however, recently joined the Ethical Trading Initiative, so it is hoped this company will adopt a better stance towards wages and rights in the near future and publicly communicate this to consumers." [Listed under Information due to age of report]
[Source 2011][More on Workers Rights]
This company is a signatory to the New Plastics Economy Global Commitment, whose goal is to eliminate plastic pollution at its source.
[Source 2019][More on Oceans]
This company has announced that they don't sell animal fur or are phasing in a fur-free policy.
[Source 2016][More on Animal Rights]
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
[Source 2018][More on Animal Rights]
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
[Source 2018][More on Human Rights]
The 2019 Fashion Transparency Index looks at how much brands know about their supply chains, what kind of policies they have in place and importantly, how much information they share with the public about their practices and products. Brands owned by this company scored 21%, signifying it is doing a bit more than the others when it comes to having policies and commitments in place and auditing and reporting activities, but could be doing more. The average score was 21% and the highest score was 64%.
[Source 2019][More on Sustainability Reporting]
|Company Structure||Public company|
|Revenue||872 million GBP in 2018|
|Address||Cheltenham, Gloucestershire, United Kingdom|