Heritage Brands
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Cosmetics company
Formerly Soda Brands Ltd. Bought cosmetics companies Innoxa in 2009 and Creative Brands in 2010. Controlled by private equity firms Souls Private Equity and Maximise Equity. Owns brands Australis, Innoxa and Mode and has the Australian license and distribution for Imedeen, Revlon Nails and Eyelashes, Nailene and Fingrs.
Heritage Brands Ltd | AUS | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Heritage Brands Ltd | ||||
Several brands owned by this company (Australis, Cottage Oil, In Essence, Innoxa and Oil Garden) comply with Choose Cruelty Free's non-animal testing criteria and are listed on CCF preferred products list. However the company as a whole is not accredited. Heritage Brands is the Australian distributor for brands owned by companies who do test on animals, such as Revlon.
Source: Cruelty Free International (2021) |
This company uses mica in its mineral cosmetics, and has no information on its website on its mica sourcing policy. Much of the world's mica comes from Jharkhand and Bihar in India, where child labour has been found in the supply chain. The company says it audits and insists on accreditation for all suppliers and does not source any products from India, but the company could not provide specific information regarding the source of raw materials used by all their suppliers.
Source: SMH (2014)
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2023 APCO Annual Report.
Source: APCO (2023) |
Company Details
Subsidiaries | Creative Brands Pty Ltd ![]() Pharmaceutical and toiletry wholesaling Brands distributed include Le Tan, Evoke and Australis. The majority of products are made either in Asia or by their sister company Scental Pacific. Bought by Heritage Brands (formerly Soda Brands) in 2010. Innoxa Pty Ltd ![]() Cosmetics and skincare company All Innoxa products are either developed in South Africa or in Australia. In Australia, Innoxa contracts all Australian production and filling activities to a local third party. About 35 percent of Innoxa's product is sourced locally and about 60 per cent comes from Innoxa South Africa. Bought by Heritage Brands (formerly Soda Brands) in 2009. |
Contact Details
Address | 30 Bando Rd, Springvale, VIC, 3171, Australia |
Phone | 03 9574 2100 |
webmaster@heritagebrands.com.au | |
Website | www.heritagebrands.com.au |
Products / Brands
Heritage Brands
Australis Cosmetics Cedel Shampoo Cedel Toothpaste Cedel Hair Styling Evoke Deodorant Hello Kitty Deodorant Hello Kitty Cosmetics InEssence Aromatherapy |
InEssence Skin Care Le Tan Sunscreen Le Tan Tanning Lotions Le Tan Lip Care Mode Cosmetics Oil Garden Aromatherapy |
Innoxa