Formerly Soda Brands Ltd. Bought cosmetics companies Innoxa in 2009 and Creative Brands in 2010. Controlled by private equity firms Souls Private Equity and Maximise Equity. Owns brands Australis, Innoxa and Mode and has the Australian license and distribution for Imedeen, Revlon Nails and Eyelashes, Nailene and Fingrs.
|Heritage Brands Ltd||AUS||website|
|Heritage Brands Ltd|
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020)
This company uses mica in its mineral cosmetics, and has no information on its website on its mica sourcing policy. Much of the world's mica comes from Jharkhand and Bihar in India, where child labour has been found in the supply chain. The company says it audits and insists on accreditation for all suppliers and does not source any products from India, but the company could not provide specific information regarding the source of raw materials used by all their suppliers.
Source: SMH (2014)
This company manufactures or distributes products that are certified organic under the Australian Certified Organic label.
Source: ACO (2018)
Three brands owned by this company (Australis, Mode and Innoxa) comply with Choose Cruelty Free's non-animal testing criteria and are listed on CCF preferred products list. However the company as a whole is not accredited. Heritage Brands is the Australian distributor for brands owned by companies who do test on animals, such as Revlon.
Source: Choose Cruelty Free (2018)
|Subsidiaries||Creative Brands Pty Ltd
Innoxa Pty Ltd
|Address||30 Bando Rd, Springvale, VIC, 3171, Australia|
|Phone||03 9574 2100|
|Fax||03 9574 2144|
Products / BrandsHeritage Brands
Cedel Hair Styling
Hello Kitty Deodorant
Hello Kitty Cosmetics
InEssence Skin Care
Le Tan Sunscreen
Le Tan Tanning Lotions
Le Tan Lip Care
Oil Garden Aromatherapy