Private Formula
OVERALL |
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Owned |
AUS |
Rating |
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Skin care products
Founded in Australia by American plastic surgeon, Dr LeWinn. Acquired by McPherson's in 2013.
Company Ownership
Private Formula International Pty Ltd | AUS | website | ||||
McPherson's Ltd ![]() owns 100% of Private Formula International Pty Ltd |
AUS | website | ||||
Personal care and household products Established in 1860, with operations in Australia, New Zealand and Asia. Has acquired several health and beauty brands in recent years including A'Kin, Moosehead, Maseur and Dr LeWinn's, plus home appliance brands Euromaid and Baumatic. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Private Formula International Pty Ltd | ||||
This company uses microbeads in some of its personal care products. These particles are not retained by wastewater treatment so end up in the ocean. While microbeads aren't thought to be a health hazard to consumers, they are a threat to the marine environment.
Source: Beat the Microbead (2014) |
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McPherson's Ltd | ||||
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020) |
This company uses microbeads in some of its personal care products. These particles are not retained by wastewater treatment so end up in the ocean. While microbeads aren't thought to be a health hazard to consumers, they are a threat to the marine environment.
Source: Beat the Microbead (2018)
This company manufactures or distributes products that are certified organic under the Australian Certified Organic label.
Source: ACO (2018) |
Company Details
Type | Private company |
Contact Details
Address | 460 Bay St, Port Melbourne, VIC, 3207, Australia |
Phone | 03 9676 1800 |
Fax | 03 9676 1807 |
Freecall | 1800 630 056 |
Website | www.drlewinns.com |