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Iconix

OVERALL

Owned
USA
Rating
Criticism, some praise

Licensing and brand management

Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.

Company Ownership

Iconix Brand Group Inc   USA     website   email      
  Lancer Capital LLC   
   owns 100% of Iconix Brand Group Inc  
USA     website   email      

Private equity firm

Acquired Iconix in 2021.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Iconix Brand Group Inc
Business Ethics Fined US$5.5m for fraud
On 5 Dec 2019 the U.S. Securities & Exchange Commission charged brand-management company Iconix Brand Group Inc. and three of its former top executives with fraud. Iconix agreed to injunctive relief and to pay a $5.5 million penalty.
Source: US SEC (2019)
Social Fined for violating children's privacy
Iconix Brand Group paid a US$250,000 civil penalty in 2009 to settle charges its apparel web sites violated the Children's Online Privacy Protection Act by knowingly collecting, using or disclosing personal information from children online without first obtaining their parents' permission.
Source: USA Federal Trade Commission (2009)
Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC

> About the Icons

Company Details

Type Private company
Revenue 353 million USD (2012)
Employees 148 (2012)
Subsidiaries Hardy Way LLC (85% owned) 

Brand owner

In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.


IP Holdings Unltd LLC 

Streetwear

Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013.


Iconix Australia LLC (55% owned) 

Joint venture

Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014.

Contact Details

Address New York, New York, USA
Email info@iconixbrand.com
Website www.iconixbrand.com

Products / Brands

Iconix Australia (55% owned)
Ecko Unltd Youth Fashion
Ed Hardy Youth Fashion
Lee Cooper Denim
Lee Cooper Menswear (casual)
Lee Cooper Womens Fashion
Marc Ecko Cut & Sew Menswear (casual)
Material Girl Youth Fashion
Umbro Sportswear
Zoo York Snow/Skate/Surfwear
Zoo York Youth Fashion


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