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Hardy Way

OVERALL

Owned
USA
Rating
Criticism, some praise

Brand owner

In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.

Company Ownership

Hardy Way LLC   USA     website         
  Iconix Brand Group Inc   
   owns 85% of Hardy Way LLC  
USA     website   email      

Licensing and brand management

Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.

      Lancer Capital LLC   
       owns 100% of Iconix Brand Group Inc  
USA     website   email      

Private equity firm

Acquired Iconix in 2021.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Hardy Way LLC
No assessment data currently available for Hardy Way LLC
Iconix Brand Group Inc
Business Ethics Fined US$5.5m for fraud
On 5 Dec 2019 the U.S. Securities & Exchange Commission charged brand-management company Iconix Brand Group Inc. and three of its former top executives with fraud. Iconix agreed to injunctive relief and to pay a $5.5 million penalty.
Source: US SEC (2019)
Social Fined for violating children's privacy
Iconix Brand Group paid a US$250,000 civil penalty in 2009 to settle charges its apparel web sites violated the Children's Online Privacy Protection Act by knowingly collecting, using or disclosing personal information from children online without first obtaining their parents' permission.
Source: USA Federal Trade Commission (2009)
Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC

> About the Icons

Company Details

No company details currently available for Hardy Way LLC
 

Contact Details

Address Culver City, California, USA
Website www.hardymarks.com/deh

Products / Brands


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