Founded in Brisbane in 1990 by Lorna Jane Clarkson, who owns the company. Today they operate over 149 stores throughout Australia and California. They have a factory in China that manufactures only for Lorna Jane.
|Lorna Jane Pty Ltd||AUS||website|
|Lorna Jane Pty Ltd|
In 2021 the company was ordered to pay $5 million in penalties for falsely representing to consumers that its LJ Shield Activewear "eliminated", "stopped the spread" and "protected wearers" against "viruses including COVID-19". The misleading representations were made on in-store signage, on its website, on Instagram, in emails to consumers and in media releases.
Source: ACCC (2021)
In 2020 this company was fined almost $40,000 by the Therapeutic Goods Administration (TGA) for alleged unlawful advertising in relation to COVID-19. The company came under fire after it claimed on its website that its "anti-virus activewear" prevented and protected against infectious diseases.
Source: ABC News (2020)
C+ grade in the Baptist World Aid Australia's 'Ethical Fashion Report 2019', which grades companies, from A to F, on the strength of their systems to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policies, transparency and traceability, auditing and supplier relationships, worker empowerment and environmental management.
Source: Baptist World Aid Australia (2019)
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed evidence of actions that cover SOME areas of the COVID Fashion Commitments.
Source: Baptist World Aid Australia (2020)
|Address||99 Bridge St, Fortitude Valley, Qld, 4006, Australia|
|Phone||07 3252 5552|