Pleasure State
OVERALL |
|
Owned |
NZL |
Rating |
![]() |
Lingerie
Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.
Company Ownership
Pleasure State Pty Ltd | AUS | website | ||||
Bendon Ltd ![]() owns 100% of Pleasure State Pty Ltd |
NZL | website | ||||
Lingerie Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Pleasure State Pty Ltd | ||||
No assessment data currently available for Pleasure State Pty Ltd | ||||
Bendon Ltd | ||||
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)
This company has been criticised for offensive advertising. In 2022 the Advertising Standards Bureau upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2022)
This company has an corporate social responsibility claims on its website in the areas of environment, sourcing, factory standards and more.
Source: company website (2023) |
Company Details
Type | Private company |
Contact Details
Address | Unit 1, 30-32 Beaconsfield St, Alexandria, NSW, 2015, Australia |
info@pleasurestate.com | |
Website | www.pleasurestate.com |