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Pleasure State

OVERALL

Owned
NZL
Rating
No rating

Lingerie

Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.

Company Ownership

Pleasure State Pty Ltd   AUS     website   email      
  Bendon Ltd   
   owns 100% of Pleasure State Pty Ltd  
NZL     website         

Lingerie

Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Pleasure State Pty Ltd
No assessment data currently available for Pleasure State Pty Ltd
Bendon Ltd
Social Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Advertising Standards Bureau (2012)

> About the Icons

Company Details

Type Private company

Contact Details

Address Unit 1, 30-32 Beaconsfield St, Alexandria, NSW, 2015, Australia
Email info@pleasurestate.com
Website www.pleasurestate.com

Products / Brands


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