Underwear and workwear
Sojo was founded in 2002, and launched Tradie in 2010. Also supplies in-house brands to several major retailers in Australia and New Zealand.
|Sojo Pty Ltd||AUS||website|
|Sojo Pty Ltd|
This company has been criticised for offensive advertising. In 2020 the Advertising Standards Bureau upheld complaints about two ads by this company on the grounds that they breached advertising codes. The ads were subsequently discontinued or modified.
Source: Advertising Standards Bureau (2020)
This company is a member of the Better Cotton Initiative, a voluntary program which encourages the adoption of better management practices in cotton cultivation to achieve measurable reductions in key environmental impacts, while improving social and economic benefits for cotton farmers, small and large, worldwide.
Source: Better Cotton Initiative (2022)
|Type||Family-owned private company|
|Revenue||100 million AUD (2020)|
|Address||12 Lakeview Dr, Scoresby, VIC, 3179, Australia|
|Phone||03 9237 2277|
Products / BrandsSojo
All Day Socks Underwear/Socks/Sleepwear
Sojo Intimate Apparel
Tradie Work Boots
Underworks Underwear & Socks