Red Bull Australia
Energy drink importers and marketers
Previously distributed in Australia by Schweppes Australia. Red Bull Australia took over distribution in 2010.
|Red Bull Australia Pty Ltd||AUS||website|
| Red Bull GmbH
owns 100% of Red Bull Australia Pty Ltd
|Red Bull Australia Pty Ltd|
This company has been criticised for offensive advertising. In 2009/10 the Advertising Standards Bureau upheld complaints about two ads by this company on the grounds that they breached advertising codes. The ads were subsequently discontinued or modified.
[Source 2010][More on Irresponsible Marketing]
|Red Bull GmbH|
In 2014 a $13 million settlement was reached in two consumer class action lawsuits that allege Red Bull misrepresents the functionality and safety of its Red Bull energy drinks. The class action lawsuit took issue with the beverage maker's promises that "Red Bull gives you wings" and that it "vitalizes body and mind" due to its unique mixture of ingredients that could supposedly improve a consumer's mental and physiological performance. However, the plaintiffs allege Red Bull is no more effective than a cup of coffee or a caffeine pill.
[Source 2014][More on Irresponsible Marketing]
This company has been criticised for irresponsible advertising. In 2019 the UK Advertising Standards Authority (ASA) upheld a complaint about a Red Bull poster seen on the London Underground network. The ASA concluded the ad breached the Code, and told told the company not to imply that Red Bull could increase focus and concentration when those claims were not authorised on the EU Register.
[Source 2019][More on Irresponsible Marketing]
|Company Structure||Wholly-owned subsidiary|
|Revenue||$200 million in 2011|
|Address||838 Elizabeth St, Waterloo, NSW, 2017, Australia|
|Phone||02 9023 2800|
|Fax||02 9023 2900|
Products / BrandsRed Bull Australia
Red Bull Energy Drinks