Red Bull Australia

As You Sow's 2015 report, Waste and Opportunity, analyses the packaging practices of large fast food chains and beverage companies, highlighting leaders and laggards in these sectors. Corporate performance is evaluated in the areas of materials source reduction, reusable packaging, use of recycled content, use of recyclable packaging, and actions taken to promote materials recycling. This company was ranked as Poor.
[Source 2015][More on Packaging]

Rank a Brand searches the websites of brands for the answers to carefully targeted questions. From this they calculate sustainability scores based on the themes of environment, climate, labor issues, and transparency. Brands owned by this company received an 'E', the lowest possible score.
[Source 2015][More on Sustainability Reporting]

In 2014 a $13 million settlement was reached in two consumer class action lawsuits that allege Red Bull misrepresents the functionality and safety of its Red Bull energy drinks. The class action lawsuit took issue with the beverage maker's promises that "Red Bull gives you wings" and that it "vitalizes body and mind" due to its unique mixture of ingredients that could supposedly improve a consumer's mental and physiological performance. However, the plaintiffs allege Red Bull is no more effective than a cup of coffee or a caffeine pill.
[Source 2014][More on Irresponsible Marketing]