Toys and consumer products
Founded by the Mowbray siblings in New Zealand in 2003 and now based in Hong Kong. ZURU has grown rapidly and now operates across 3 divisions: Toys, Consumer Goods and Construction. Their products are sold in 120 countries.
Two brands by this company (Monday and Rascal + Friends) are listed as cruelty free PETA, signifying they have either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests. It is unclear whether their other brands are cruelty free.
Source: PETA (2023)
This company has a number of community and sustainability claims. ZURU supports Captivating International, who support extremely poor children in China. Their sustainability claims are very weak.
Source: company website (2023)
This news article discusses how Zuru was founded in 2003 by Nick Mowbray and his siblings, and the struggles of building up the company from a $20,000 loan from their parents to a successful company. The Mowbrays are now one of New Zealand's richest families.
Source: Forbes (2019)
|Type||Family-owned private company|
|Revenue||460 million AUD (2019)|
|Subsidiaries||Global Good Collective
Bamboo toilet paper
Founded up by a group of Australian and Kiwi entrepreneurs, and now part of ZURU Inc. Their toilet paper is made from 100% bamboo. The bamboo is grown in plantations near their production facility in China.
|Address||Shenzen, Hong Kong (China)|
Products / BrandsZURU
Nood Cat Food
Nood Dog Food
Rascal + Friends Nappies
X-Shot Action Toys
Global Good Collective
Global Good Collective Toilet Paper