ZURU

OVERALL
Owned	HKG
Rating

Toys and consumer products

Founded by the Mowbray siblings in New Zealand in 2003 and now based in Hong Kong. ZURU has grown rapidly and now operates across 3 divisions: Toys, Consumer Goods and Construction. Their products are sold in 120 countries.

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Company Assessment

PRAISE	CRITICISM	INFORMATION
ZURU Inc
		Cruelty free products Two brands by this company (Monday and Rascal + Friends) are listed as cruelty free PETA, signifying they have either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests. It is unclear whether their other brands are cruelty free. Source: PETA (2023) Community claims This company has a number of community and sustainability claims. ZURU supports Captivating International, who support extremely poor children in China. Their sustainability claims are very weak. Source: company website (2023) About the company This news article discusses how Zuru was founded in 2003 by Nick Mowbray and his siblings, and the struggles of building up the company from a $20,000 loan from their parents to a successful company. The Mowbrays are now one of New Zealand's richest families. Source: Forbes (2019)

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Company Details

Type	Family-owned private company
Founded	2003
Revenue	460 million AUD (2019)
Employees	5,000 (2019)
Subsidiaries	Global Good Collective  Bamboo toilet paper Founded up by a group of Australian and Kiwi entrepreneurs, and now part of ZURU Inc. Their toilet paper is made from 100% bamboo. The bamboo is grown in plantations near their production facility in China.

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Products / Brands