Supercell
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Mobile games
Developer of mobile games including Clash of Clans and Clash Royale. Chinese technology conglomerate Tencent increased its stake in Supercell to 51.2% in 2019, making it majority owner.
Company Ownership
Supercell Oy | FIN | website | ||||
Tencent Holdings Ltd ![]() owns 51% of Supercell Oy |
CHN | website | ||||
Conglomerate Tencent is mindbogglingly huge, being one the world's largest companies in each and all of the following areas: video games, technology, social media, venture capital and investment. | ||||||
Naspers Ltd ![]() owns 31% of Tencent Holdings Ltd |
ZAF | website | ||||
Internet services In one of the most successful venture capital investments of all time, Naspers bought a 46.5% stake in Chinese tech giant Tencent when it was still a start-up in 2001. That $32 million investment was worth $175 billion in 2018. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Supercell Oy | ||||
Many apps are designed to be deliberately addictive, using psychological tricks that continuously grab your attention. The Center for Humane Technology partnered with Moment, an app that helps people track their screen time, to ask how much screen time in apps left people feeling happy, and how much time left them in regret. Apps were ranked with data collected from a pool of 200,000 iPhone users. This company's Clash Royale app ranked fifteenth in the Most Unhappy list, with 42% of users reporting they are "unhappy" with the app and how much time they spend on it, with daily usage averaging 58 minutes.
Source: Center for Humane Tech (2021)
This company is a member of the Playing for the Planet Alliance, a group of gaming-companies who have made voluntary, ambitious, specific, and time-based commitments for people and planet. Commitments involve: Corporate carbon footprint reductions and a collective shift to green energy; insertion of green nudges into games; commitments to offset emissions (from internal operations and gamers' devices); new circular economy design and recycling offerings to control plastic and e-waste.
Source: Playing for the Planet (2020)
This company is a member of the Fair Play Alliance, a global coalition of gaming professionals and companies committed to developing quality games. They provide a forum for gaming professionals and companies to work together to develop and share best practices in encouraging healthy communities and awesome player interactions in online gaming. They envision a world where games are free of harassment, discrimination, and abuse, and where players can express themselves through play.
Source: Fair Play Alliance (2020) |
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Tencent Holdings Ltd | ||||
Greenpeace's 2017 report 'Clicking Clean' looks at the energy footprints of large data centre operators and popular websites and applications, and calls on these companies to power their data centres on renewable energy. Companies are graded (A,B,C,D,F) on their commitment to and procurement of renewable energy, as well as energy efficiency, transparency and advocacy. This company's final grade was F.
Source: Greenpeace (2017)
This company is 31% owned by Naspers, which has an overall Shop Ethical rating of 'F'.
Source: Shop Ethical (2020)
Many apps are designed to be deliberately addictive, using psychological tricks that continuously grab your attention. The Center for Humane Technology partnered with Moment, an app that helps people track their screen time, to ask how much screen time in apps left people feeling happy, and how much time left them in regret. Apps were ranked with data collected from a pool of 200,000 iPhone users. This company's WeChat app ranked fourth in the Most Unhappy list, with 62% of users reporting they are "unhappy" with the app and how much time they spend on it, with daily usage averaging 97 minutes.
Source: Center for Humane Tech (2021) |
This company received a score of 0/100 in the Newsweek Green Ranking 2017, which ranks the world's largest publicly traded companies on eight indicators covering energy, greenhouse gases, water, waste, fines and penalties, linking executive pay to sustainability targets, board-level committee oversight of environmental issues and third-party audits. Ranking methodology by Corporate Knights and HIP Investor.
Source: Newsweek (2017)
This company has Corporate Social Responsibility claims on its website including making environmental protection a priority, adopting sustainable investment strategies, commitment to environmental sustainability and philanthropy.
Source: company website (2020)
The Tencent Charity Foundation was founded in June 2007. It represents Tencentâs commitment to support charities through the donation of a portion of yearly profits.
Source: company website (2020)
In 2022, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change Score of C.
Source: CDP (2022)
Business & Human Rights Resource Centre digital platform presents news and allegations relating to the human rights impact of over 20,000 companies. Their enhanced Company Dashboards also include financial information, key data points based on corporate policies, and scores from prominent civil society benchmarks. Follow the link and use the search function to view this company's dashboard.
Source: BHRRC (2022)
OpenSecrets.org tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.
Source: Open Secrets (2020)
This company received an S&P Global ESG Score of 48/100 in the Interactive Media Services & Home Entertainment category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 21 Oct 2022). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global (2022) |
Company Details
Type | Subsidiary |
Revenue | 1.6 billion EUR (2018) |
Employees | 315 (2018) |
Contact Details
Address | Helsinki, Finland |
Website | supercell.com |
Products / Brands
Supercell
Boom Beach Mobile Games Brawl Stars Mobile Games Clash of Clans Mobile Games Clash Royale Mobile Games Hay Day Mobile Games |