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Supercell

OVERALL

Owned
CHN
Rating
Criticisms

Mobile games

Developer of mobile games including Clash of Clans and Clash Royale. Chinese technology conglomerate Tencent increased its stake in Supercell to 51.2% in 2019, making it majority owner.

Company Ownership

Supercell Oy   FIN     website      facebook   twitter
  Tencent Holdings Ltd   
   owns 51% of Supercell Oy  
CHN     website         twitter

Conglomerate

Tencent is mindbogglingly huge, being one the world's largest companies in each and all of the following areas: video games, technology, social media, venture capital and investment.

      Naspers Ltd   
       owns 31% of Tencent Holdings Ltd  
ZAF     website         

Internet services

In one of the most successful venture capital investments of all time, Naspers bought a 46.5% stake in Chinese tech giant Tencent when it was still a start-up in 2001. That $32 million investment was worth $175 billion in 2018.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Supercell Oy
Environment Playing for the Planet member
This company is a member of the Playing for the Planet Alliance, a group of gaming-companies who have made voluntary, ambitious, specific, and time-based commitments for people and planet. Commitments involve: Corporate carbon footprint reductions and a collective shift to green energy; insertion of green nudges into games; commitments to offset emissions (from internal operations and gamers' devices); new circular economy design and recycling offerings to control plastic and e-waste.
Source: Playing for the Planet (2020)
Business Ethics Fair Play Alliance member
This company is a member of the Fair Play Alliance, a global coalition of gaming professionals and companies committed to developing quality games. They provide a forum for gaming professionals and companies to work together to develop and share best practices in encouraging healthy communities and awesome player interactions in online gaming. They envision a world where games are free of harassment, discrimination, and abuse, and where players can express themselves through play.
Source: Fair Play Alliance (2020)
Tencent Holdings Ltd
Environment F rating at ClickClean.org
Greenpeace's 2017 report 'Clicking Clean' looks at the energy footprints of large data centre operators and popular websites and applications, and calls on these companies to power their data centres on renewable energy. Companies are graded (A,B,C,D,F) on their commitment to and procurement of renewable energy, as well as energy efficiency, transparency and advocacy. This company's final grade was F.
Source: Greenpeace (2017)
Business Ethics 19/100 S&P Global ESG Score
This company received an S&P Global ESG Score of 19/100 in the Interactive Media Services & Home Entertainment category of the 2019 SAM Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices. The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global (2019)
Business Ethics 0.0% in Newsweek Green Ranking 2017
This company received a score of 0/100 in the Newsweek Green Ranking 2017, which ranks the world's largest publicly traded companies on eight indicators covering energy, greenhouse gases, water, waste, fines and penalties, linking executive pay to sustainability targets, board-level committee oversight of environmental issues and third-party audits. Ranking methodology by Corporate Knights and HIP Investor.
Source: Newsweek (2017)
Business Ethics Part owned by Naspers, which has criticisms
This company is 31% owned by Naspers, which has an overall Shop Ethical rating of 'F'.
Source: Shop Ethical (2020)
Business Ethics Tencent Charity Foundation
The Tencent Charity Foundation was founded in June 2007. It represents TencentÂ’s commitment to support charities through the donation of a portion of yearly profits.
Source: company website (2020)
Business Ethics CSR claims
This company has Corporate Social Responsibility claims on its website including making environmental protection a priority, adopting sustainable investment strategies, commitment to environmental sustainability and philanthropy.
Source: company website (2020)

> About the Icons

Company Details

Type Subsidiary
Revenue 1.6 billion euros in 2018
Employees 315 in 2018

Contact Details

Address Helsinki, Finland
Website supercell.com

Products / Brands

Supercell
Boom Beach Mobile Games
Brawl Stars Mobile Games
Clash of Clans Mobile Games
Clash Royale Mobile Games
Hay Day Mobile Games


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