v2food

OVERALL
Owned	AUS
Rating

Meat substitutes

Founded in January 2019 when Hungry Jacks and CSIRO scientists partnered up to develop a legume-based meat-free whopper. The 50:50 joint venture is between Competitive Foods & CSIRO's investment fund Main Sequence Ventures. Produces the patties for the Hungry Jacks Rebel Whopper burger. Products also available at Woolworths. In Oct 2020 three Asian investment firms injected $77 million, and in 2021 V2Food sealed three partnerships in Mainland China, including one with 30,000 distribution points.

Company Ownership

V2 Food Pty Ltd	AUS	website	email	facebook	twitter
Competitive Foods Australia Pty Ltd       owns 50% of V2 Food Pty Ltd	AUS	website
Fast food retail Founded in 1969. Owned by Jack Cowin, "The Father of Fast Food in Australia". Owns 430 Hungry Jacks stores (only 65 franchised), and 23% of Domino's Pizza Enterprises. Mr Cowin was also a Director of Network Ten and Fairfax Holdings and owns three food manufacturing plants.

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Company Assessment

PRAISE	CRITICISM	INFORMATION
V2 Food Pty Ltd
3/5 for packaging performance This company received a packaging performance level of 3 (Advanced) in its 2023 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). Source: APCO (2023)		Sustainability claims This company has sustainability claims on its website, mainly in the area of mitigating climate issues by choosing meat free meals. Source: company website (2020)
Competitive Foods Australia Pty Ltd
		About Jack Cowin Jack Cowin has long been a prominent member of the Financial Review Rich List. His wealth from his private Competitive Foods that has 430 Hungry Jack's fast-food stores around the country and his 23 per cent stake in the listed Domino's Pizza Holdings make up the majority of his $2.41 billion fortune. Follow the link to read his back story. Source: Australian Financial Review (2018)

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