v2food
OVERALL |
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Owned |
AUS |
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Meat substitutes
Founded in January 2019 when Hungry Jacks and CSIRO scientists partnered up to develop a legume-based meat-free whopper. The 50:50 joint venture is between Competitive Foods & CSIRO's investment fund Main Sequence Ventures. Produces the patties for the Hungry Jacks Rebel Whopper burger. Products also available at Woolworths. In Oct 2020 three Asian investment firms injected $77 million, and in 2021 V2Food sealed three partnerships in Mainland China, including one with 30,000 distribution points.
Company Ownership
V2 Food Pty Ltd | AUS | website | ||||
Competitive Foods Australia Pty Ltd ![]() owns 50% of V2 Food Pty Ltd |
AUS | website | ||||
Fast food retail Founded in 1969. Owned by Jack Cowin, "The Father of Fast Food in Australia". Owns 430 Hungry Jacks stores (only 65 franchised), and 23% of Domino's Pizza Enterprises. Mr Cowin was also a Director of Network Ten and Fairfax Holdings and owns three food manufacturing plants. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
V2 Food Pty Ltd | ||||
This company received a packaging performance level of 3 (Advanced) in its 2023 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2023) |
This company has sustainability claims on its website, mainly in the area of mitigating climate issues by choosing meat free meals.
Source: company website (2020) |
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Competitive Foods Australia Pty Ltd | ||||
Jack Cowin has long been a prominent member of the Financial Review Rich List. His wealth from his private Competitive Foods that has 430 Hungry Jack's fast-food stores around the country and his 23 per cent stake in the listed Domino's Pizza Holdings make up the majority of his $2.41 billion fortune. Follow the link to read his back story.
Source: Australian Financial Review (2018) |
Company Details
Type | Joint venture |
Founded | 2019 |
Aus Manufacturing | Yes |
Contact Details
Address | Australia |
Website | www.v2food.com |