Founded in January 2019 when Hungry Jacks and CSIRO scientists partnered up to develop a legume-based meat-free whopper. The 50:50 joint venture is between Competitive Foods & CSIRO's investment fund Main Sequence Ventures. Produces the patties for the Hungry Jacks Rebel Whopper burger. Products also available at Woolworths. In Oct 2020 three Asian investment firms injected $77 million, and in 2021 V2Food sealed three partnerships in Mainland China, including one with 30,000 distribution points. Acquired plant-based meals brand Soulara in 2024.
|V2 Food Pty Ltd
| Competitive Foods Australia Pty Ltd
owns 50% of V2 Food Pty Ltd
|V2 Food Pty Ltd
Certified B Corporations use the power of business to solve social and environmental problems. B Corps meet comprehensive and transparent social and environmental performance standards; meet higher legal accountability standards; and build business constituency for good business.
Source: B Corporation (2024)
This company received a packaging performance level of 3 (Advanced) in its 2023 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2023)
This company has sustainability claims on its website, mainly in the area of mitigating climate issues by choosing meat free meals.
Source: company website (2020)
|Competitive Foods Australia Pty Ltd
Jack Cowin has long been a prominent member of the Financial Review Rich List. His wealth from his private Competitive Foods that has 430 Hungry Jack's fast-food stores around the country and his 23 per cent stake in the listed Domino's Pizza Holdings make up the majority of his $2.41 billion fortune. Follow the link to read his back story.
Source: Australian Financial Review (2018)