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Prime100

OVERALL

Owned
AUS
Rating
No rating

Pet food manufacturer

Founded in 2014, and opened a new pet food manufacturing plant in Melbourne in 2019. In 2021 a majority stake was acquired by Quandrant Private Equity, who previously owned VIP Petfoods.

Company Ownership

Prime100 Pty Ltd   AUS     website   email   facebook   
  Quadrant Private Equity Pty Ltd   
   owns 55% of Prime100 Pty Ltd  
AUS     website   email      

Private equity firm

Sydney-based mid-market private equity firm established in 1996 and investing in companies in Australia and New Zealand. Former investments include VIP Pet Foods, Burson Auto Parts and Red Rooster. Formed the RiteBite Group in 2019 after acquiring Darrell Lea and another 8 snack brands.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Prime100 Pty Ltd
Animals Use of kangaroo meat
This company uses kangaroo meat in some of its pet food products.
Source: company website (2023)
Quadrant Private Equity Pty Ltd
Social Underpaying workers
Quadrant owned Rockpool Dining Group, a giant in the hospitality and dining scene, has been accused of "one of the most egregious cases of wage theft Australia has seen yet" by a law firm alleging the company has underpaid its workers at least $10 million.
Source: news article (2019)
Business Ethics Previous investment in gambling
Quadrant bought a large stake in Independent Pub Group in 2007, which owned several hotels, including gaming venues. Quadrant has since sold its stake in the hotel group.
Source: company website (2019)

> About the Icons

Company Details

Type Private company
Founded 2014
Revenue 40 million AUD (2020)
Aus Manufacturing Yes

Contact Details

Address 40 Buys Court, Derrimut, VIC, 3026, Australia
Phone 03 9394 1428
Website prime100.com.au

Products / Brands

Prime100
Prime Pantry Pet Food (chilled)
Prime Pantry Dog Treats


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