Lancer Capital

Licensing and brand management

Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.

Brand owner

In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.

Streetwear

Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013.

Joint venture

Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014.