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Lancer Capital

OVERALL

Owned
USA
Rating
No rating

Private equity firm

Acquired Iconix in 2021.

Lancer Capital LLC   USA     website   email      

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC

> About the Icons

Company Details

Type Private company
Subsidiaries Iconix Brand Group Inc 

Licensing and brand management

Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.


  - Hardy Way LLC (85% owned) 

Brand owner

In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.


  - IP Holdings Unltd LLC 

Streetwear

Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013.


  - Iconix Australia LLC (55% owned) 

Joint venture

Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014.

Contact Details

Address Atlanta, Georgia, USA
Email info@lancer-cap.com
Website www.lancer-cap.com

Products / Brands

Iconix Australia (55% owned)
Ecko Unltd Youth Fashion
Ed Hardy Youth Fashion
Lee Cooper Denim
Lee Cooper Menswear (casual)
Lee Cooper Womens Fashion
Marc Ecko Cut & Sew Menswear (casual)
Material Girl Youth Fashion
Umbro Sportswear
Zoo York Snow/Skate/Surfwear
Zoo York Youth Fashion


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