Lancer Capital
OVERALL |
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Owned |
USA |
Rating |
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Private equity firm
Acquired Iconix in 2021.
Lancer Capital LLC | USA | website |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Lancer Capital LLC | ||||
No assessment data currently available for Lancer Capital LLC |
Company Details
Type | Private company |
Subsidiaries | Iconix Brand Group Inc ![]() Licensing and brand management Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective. - Hardy Way LLC (85% owned) ![]() Brand owner In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%. - IP Holdings Unltd LLC ![]() Streetwear Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013. - Iconix Australia LLC (55% owned) ![]() Joint venture Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014. |
Contact Details
Address | Atlanta, Georgia, USA |
info@lancer-cap.com | |
Website | www.lancer-cap.com |
Products / Brands
Iconix Australia (55% owned)
Ecko Unltd Youth Fashion
Ed Hardy Youth Fashion Lee Cooper Denim Lee Cooper Menswear (casual) Lee Cooper Womens Fashion Marc Ecko Cut & Sew Menswear (casual) |
Material Girl Youth Fashion
Umbro Sportswear Zoo York Snow/Skate/Surfwear Zoo York Youth Fashion |