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Thriving Brands

OVERALL

Owned
USA
Rating
Criticisms

Consumer products

Bought the Right Guard and Dry Idea personal care brands from Henkel in 2021. Owned by Texas-based private equity company Trive Capital.

Company Ownership

Thriving Brands LLC   USA     website   email      
  Trive Capital Management LLC   
   owns 100% of Thriving Brands LLC  
USA     website   email      

Private equity firm

Over US$4 billion of assets under management.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Thriving Brands LLC
Social $1.95M class action settlement
In 2023 a settlement was reached with Henkel Corp. and Thriving Brands LLC, the defendants, in a class action lawsuit about allegations that aerosol and spray antiperspirant products sold under the Right Guard brand contain or are at risk of containing benzene. If the court approves the Right Guard settlement, the defendants will pay $1.95 million into a settlement fund.
Source: Top Class Actions (2023)
Trive Capital Management LLC
Social Defense & Military
Trive Capital has investments in multiple companies who supply the US military including Field Aerospace, Karman Space & Defense, Kittyhawk, Forward Slope and Systems Innovation Engineering.
Source: company website (2023)
Business Ethics Involvement in gambling
This company owns Lucky Bucks, the largest slot machine operator in the State of Georgia.
Source: company website (2023)

> About the Icons

Company Details

Type Private company

Contact Details

Address Cincinnati, Ohio, USA
Email info@thriving-brands.com
Website thriving-brands.com

Products / Brands

Thriving Brands
Dry Idea Deodorant


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