Capital Brands
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Developer and distributor of kitchen appliances
Provides kitchen appliances, foods and recipes. Products include NutriBullet and MagicBullet mixer/blenders, and NutriBullet SuperFoods. Acquired by De'Longhi in 2020.
Company Ownership
Capital Brands, LLC | USA | website | ||||
De'Longhi SpA ![]() owns 100% of Capital Brands, LLC |
ITA | website | ||||
Household appliances manufacturer Founded by the de'Longhi family in 1902, incorporated in 1950. Producer of portable heaters, air conditioners, kitchen appliances and household cleaning and ironing appliances. Acquired British appliance maker Kenwood in 2013 and bought Braun household products from Procter & Gamble in 2013. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Capital Brands, LLC | ||||
In 2022 Nutribullet agreed to a US$10 million class action lawsuit settlement to resolve claims some of its blenders are prone to overheating. According to the plaintiff in a class action lawsuit, Nutribullet should be letting consumers know not to operate certain blender models continuously for more than one minute and not to blend hot or warm ingredients.
Source: Top Class Actions (2022) |
D- grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights. [Listed under Information due to age of report]
Source: Baptist World Aid Australia (2016) |
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De'Longhi SpA | ||||
This company received an S&P Global ESG Score of 20/100 in the Household Durables category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 4 Mar 2021). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global (2021)
This company scores Ethical Consumer's worst rating for the likely use of tax avoidance strategies, and has at least two high risk subsidiaries in tax havens.
Source: Ethical Consumer (2022) |
This company has a number of publicly available Code of Ethical Conduct on its website.
Source: company website (2016)
C grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights. [Listed under Information due to age of report]
Source: Baptist World Aid Australia (2016) |
Company Details
Type | Private company |
Founded | 2003 |
Contact Details
Address | Los Angeles, California, USA |
Website | www.nutriliving.com/capitalbrands |
Products / Brands
Capital Brands
Magic Bullet Small Kitchen Appliances NutriBullet Small Kitchen Appliances |