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Capital Brands

OVERALL

Owned
ITA
Rating
Criticisms

Developer and distributor of kitchen appliances

Provides kitchen appliances, foods and recipes. Products include NutriBullet and MagicBullet mixer/blenders, and NutriBullet SuperFoods. Acquired by De'Longhi in 2020.

Company Ownership

Capital Brands, LLC   USA     website   email   facebook   twitter
  De'Longhi SpA   
   owns 100% of Capital Brands, LLC  
ITA     website   email      

Household appliances manufacturer

Founded by the de'Longhi family in 1902, incorporated in 1950. Producer of portable heaters, air conditioners, kitchen appliances and household cleaning and ironing appliances. Acquired British appliance maker Kenwood in 2013 and bought Braun household products from Procter & Gamble in 2013.

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Capital Brands, LLC
Social $10m overheating settlement
In 2022 Nutribullet agreed to a US$10 million class action lawsuit settlement to resolve claims some of its blenders are prone to overheating. According to the plaintiff in a class action lawsuit, Nutribullet should be letting consumers know not to operate certain blender models continuously for more than one minute and not to blend hot or warm ingredients.
Source: Top Class Actions (2022)
Social D- grade at Behind the Barcode
D- grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights.
Source: Baptist World Aid Australia (2016)
De'Longhi SpA
Business Ethics Tax avoidance
This company scores Ethical Consumer's worst rating for the likely use of tax avoidance strategies, and has at least two high risk subsidiaries in tax havens.
Source: Ethical Consumer (2022)
Business Ethics 20/100 S&P Global ESG Score
This company received an S&P Global ESG Score of 20/100 in the Household Durables category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 4 Mar 2021). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global (2021)
Business Ethics Code of Ethical Conduct
This company has a number of publicly available Code of Ethical Conduct on its website.
Source: company website (2016)
Social C grade at Behind the Barcode
C grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights.
Source: Baptist World Aid Australia (2016)

> About the Icons

Company Details

Type Private company
Founded 2003

Contact Details

Address Los Angeles, California, USA
Website www.nutriliving.com/capitalbrands

Products / Brands

Capital Brands
Magic Bullet Small Kitchen Appliances
NutriBullet Small Kitchen Appliances


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