Dyson Australia
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Owned |
UK |
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Electrical appliances
Distributor of vacuum cleaners, fans and heaters, lighting products, hand dryers and tools.
Company Ownership
Dyson Appliances (Aust.) Pty Ltd | AUS | website | ||||
Dyson Ltd ![]() owns 100% of Dyson Appliances (Aust.) Pty Ltd |
UK | website | ||||
Electrical appliances Founded 1993 by James Dyson who invented the world's first bagless vacuum cleaner. Also design and manufacture fans and heaters, lighting products, hand dryers and tools. In 2015 they sold 90% of their products outside the UK. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Dyson Appliances (Aust.) Pty Ltd | ||||
This company was a signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation. However in 2018 they were withdrawn for not meeting one or more of their APCO Member obligations.
Source: APCO (2023)
This company was required to amend some of its advertisements after being taken to the Advertising Claims Board by its competitor Samsung Electronics Australia. The Board found Dyson had breached advertising standards.
Source: Advertising Standards Bureau (2012)
On 30 October 2015, this company and LG Australia settled a legal suit out of court with Dyson Australia agreeing to remove specific advertising claims relating to the power of its V6 cordless vacuums. LG Australia initiated proceedings on 12 October 2015 in the Federal Court of Australia against Dyson Australia's marketing claims.
Source: news article (2015) |
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Dyson Ltd | ||||
D- grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights.
Source: Baptist World Aid Australia (2016) |
This company has been criticised for misleading advertising. In 2015 the Advertising Standards Authority in the UK upheld a complaint about a press ad campaign and YouTube video claiming that a rival cleaner was vastly inferior. The ad was subsequently discontinued or modified.
Source: news article (2015)
Migrant workers from Nepal and Bangladesh are suing Dyson over complaints of forced labor and other dangerous working conditions at one of its supplier factories in Malaysia. An audit conducted by ELEVATE in 2021 reportedly identified major forced labor risks. The audit report has not been made public.
Source: Human Rights Watch (2022)
This company has products that are certified by the Carbon Trust, signifying that the carbon footprint of selected products has been measured, managed and reduced. A life cycle product carbon footprint is determined by calculating the total greenhouse gas emissions generated by a product, from extraction of raw-materials, to end-of-life.
Source: Carbon Trust (2021)
This company has corporate social responsibility claims on its website mainly in the area of energy efficient products. Supply chain responsibility and environmental policy also covered.
Source: company website (2016)
The James Dyson Foundation is dedicated to encouraging young people to think differently, make mistakes, invent and realise their engineering potential.
Source: company website (2016)
This company is a member of the Supplier Ethical Data Exchange (Sedex), a not-for-profit, membership organisation that leads work with buyers and suppliers to deliver improvements in responsible and ethical business practices in global supply chains. Tens of thousands of companies use Sedex to manage their performance around labour rights, health & safety, the environment and business ethics.
Source: Sedex (2018)
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: company website (2017) |
Company Details
Type | Wholly-owned subsidiary |
Employees | 204 (2015) |
Contact Details
Address | 8-10 Mangrove Lane, Taren Point, NSW, 2229, Australia |
Freecall | 1800 239 766 |
aucustomercare@dyson.com | |
Website | www.dyson.com.au |
Products / Brands
Dyson Australia
Dyson Heating & Cooling Dyson Vacuum Cleaners |