Miele Australia
OVERALL |
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Owned |
GER |
Rating |
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Electrical appliances
Importer, retailer and wholesaler of electrical appliances.
Company Ownership
Miele Australia Pty Ltd | AUS | website | ||||
Miele & Cie KG ![]() owns 100% of Miele Australia Pty Ltd |
GER | website | ||||
Appliances manufacturer Founded in 1899 by Carl Miele and Reinhard Zinkann, and has always been a family-owned and run company. Their appliances are available in about 100 countries. |
Company Assessment
PRAISE | CRITICISM | INFORMATION | ||
Miele Australia Pty Ltd | ||||
Signatory to the Australian Packaging Covenant, a voluntary agreement to encourage waste minimisation.
Source: Australian Packaging Covenant (2020) |
This company was required to amend some of its advertisements after being taken to the Advertising Claims Board by its competitor Dyson when the Board found one part of its campaign, which included a video of Miele vacuum cleaners operating accompanied by graphics of passing years, was potentially misleading and should be modified or removed.
Source: Advertising Standards Bureau (2013) |
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Miele & Cie KG | ||||
This company won the Most Sustainable Large Company Award at the 2014 German Sustainability Awards for its sustainability strategy and product longevity.
Source: news article (2014) |
This company has sustainability claims on its website including key performance indicators for the supply chain and products.
Source: company website (2016) |
Company Details
Type | Wholly-owned subsidiary |
Revenue | $310 million in 2013 |
Employees | 480 in 2013 |
Contact Details
Address | 1 Gilbert Park Drive, Knoxfield, VIC, 3180, Australia |
Freecall | 1300 464 353 |
Website | www.miele.com.au |
Products / Brands
Miele Australia
Miele Dishwashers Miele Fridges & Freezers Miele Microwaves Miele Ovens & Cooktops Miele Washing Machines & Dryers Miele Vaccuum Cleaners Miele Coffee Machines |