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Kogan

OVERALL

Owned
AUS
Rating
Criticisms

Electronics retail

Founded in 2006 by Ruslan Kogan, company is Australia's largest online retailer. In 8 years, the low margin, high volume business went from Melbourne garage to global, with offices in Australia, China, Hong Kong and the UK. Products are consumer electronics, clothing, home and garden, health and beauty and food. Began offering financial services in 2017.

Kogan.com Ltd   AUS     website   email   facebook   twitter

> About the Ratings

Company Assessment

PRAISE CRITICISM INFORMATION
Kogan.com Ltd
Social Misleading advertising
In Dec 2020 the Federal Court ordered this company to pay a penalty of $350,000 for making false or misleading representations about a tax time sales promotion, in breach of Australian Consumer Law. The Court found that Kogan had misled consumers by advertising over a period of four days that they could use the code 'TAXTIME' to reduce prices by 10 per cent at checkout, when Kogan had increased the prices of 621 products immediately before the promotion. In most cases, the prices of these products had been increased by at least 10 per cent. Kogan then decreased those prices soon after the promotion ended, many back to their pre-promotion prices.
Source: ACCC (2020)
Social Fined for Spam Act breach
In Jan 2021 Kogan was forced to pay a $310,800 infringement notice for breaching Australian spam laws, following an investigation by the Australian Communications and Media Authority (ACMA). The investigation found that the retailer sent more than 42 million marketing emails to consumers. Instead of being able to easily unsubscribe, Kogan required consumers to take additional steps setting a password and logging into an account. The Spam Act requires commercial electronic messages to contain a functional unsubscribe facility.
Source: newes article (2021)
Social D- grade at Behind the Barcode
D- grade in the Baptist World Aid Australia's Behind the Barcode 'Ethical Electronics Guide 2016', which grades companies on their efforts to mitigate the risks of forced labour, child labour and worker exploitation throughout their supply chains. Assessment criteria fall into four main categories: policies, traceability & transparency, monitoring & training and worker rights.
Source: Baptist World Aid Australia (2016)
Social Modern Slavery disclosure quality
Modern slavery disclosure is a critical step in mitigating the risk associated with modern slavery practices in companies' operations and supply chains. The quality of the disclosure signals the level of commitments and efforts that the companies have put in managing these risks. In 2021 the Monash Centre for Financial Studies analysed and ranked the disclosure quality of the modern slavery statements submitted by the 300 largest listed companies on the Australian Stock Exchange (ASX300). This company's modern slavery disclosure statement received a grade of E.
Source: Monash University (2021)
Social Misleading advertising
This company has paid penalties of $32,400 following issue of three infringement notices by the Australian Competition & Consumer Commission. The notices were issued due to reasonable grounds that Kogan had made false or misleading representations about the price of three computer monitors advertised during a Fathers' Day promotion on its eBay store in contravention of the Australian Consumer Law.
Source: ACCC (2016)
Social Breaching advertising codes
In 2013 the Therapeutic Goods Administration's Complaints Resolution Panel upheld a complaint about an ad by this company on the grounds that it breached advertising codes. The ad was subsequently withdrawn.
Source: TGA Complaints Register (2013)

> About the Icons

Company Details

Type Public company
Revenue 439 million AUD (2019)
Employees 150 (2019)

Contact Details

Address 136 Buckhurst St, South Melbourne, VIC, 3205, Australia
Freecall 1300 304 292
Email corporate@kogan.com
Website www.kogan.com

Products / Brands

Kogan
Kogan Televisions
Kogan Small Kitchen Appliances
Kogan E-commerce
Kogan Electronics Stores
Kogan Soundbars


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