ICON DECODER
| COMPANY RATINGS | |
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Praises, no criticism |
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Some praise, no criticism |
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No rating |
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Praises, some criticism |
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Criticism, some praise |
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Criticisms |
Note: Ratings are based on company record, including parent companies.
They are not a comment on the product itself. |
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| OTHER ICONS | |
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Australian Owned |
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Outstanding Product Feature |
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Industry Alert |
Fabric Softener
| The Guide > Household > Laundry > Fabric Softener |
Alternatives beyond the mainstream 
Find farmers' markets, food coops, farm gate products at Local Harvest| BRAND | COMPANY | OWNED | RATING |
|---|---|---|---|
| ecostore | Ecostore | NZL | |
| Earth Choice | Natures Organics |
|
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| Purity | Natures Organics |
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| Anco Soft | Aldi Australia (Aldi South) | GER | |
| Purex Crystals | Henkel Australia (Henkel) | GER | |
| Comfort | Unilever Australia (Unilever) | UK | |
| Huggie | Pental |
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| Martha's | Pental |
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| Softly | Pental |
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| Cuddly | Colgate-Palmolive Australia (Colgate-Palmolive) | USA | |
| Fluffy | Colgate-Palmolive Australia (Colgate-Palmolive) | USA | |
| Downy | Procter & Gamble Australia (Procter & Gamble) | USA | |