ICON DECODER
COMPANY RATINGS | |
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Praises, no criticism |
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Some praise, no criticism |
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No rating |
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Praises, some criticism |
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Criticism, some praise |
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Criticisms |
Note: Ratings are based on company record, including parent companies.
They are not a comment on the product itself. |
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OTHER ICONS | |
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Australian Owned |
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Outstanding Product Feature |
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Industry Alert |
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Liquor Stores
The Guide > Retail > Stores > Liquor Stores |
Alcohol retail duopoly and housebrands
Australia's retail alcohol market is dominated by two players: Coles Group and Endeavour Group (who demerged from Woolworths in June 2021). To further increase profits, Endeavour and Coles import liquor under misleading names and load up their stores with these difficult to spot 'phantom brands', often undercutting the well known brands. To get a slice of Australia's $16 billion beer industry, both companies have introduced their own phantom brand beers.
- Buy from independently owned bottle shops/pubs.
- Choose local, independent Australian-owned brands
- Follow the link for a list of wines brands owned by Coles, Endeavour and other major players. [Who makes my wine?]
BRAND | COMPANY | OWNED | RATING |
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First Choice | Coles Liquor (Coles Group) | ![]() |
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Liquorland | Coles Liquor (Coles Group) | ![]() |
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Vintage Cellars | Coles Liquor (Coles Group) | ![]() |
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Bottle-O ![]() |
ALM (Metcash) | ![]() |
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Cellarbrations ![]() |
ALM (Metcash) | ![]() |
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Duncan's ![]() |
ALM (Metcash) | ![]() |
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IGA Liquor ![]() |
ALM (Metcash) | ![]() |
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Porters Liquor ![]() |
ALM (Metcash) | ![]() |
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BWS | Endeavour Group | ![]() |
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Dan Murphys | Endeavour Group | ![]() |
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Thirsty Camel ![]() |
Thirsty Camel Bottleshops (Metcash) | ![]() |
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